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PPC3 min read· Apr 3, 2024
Effective Amazon paid search campaigns are vital for sellers aiming to stand out in this extensive marketplace. This approach helps place your products directly in front of potential buyers, precisely when they are most…
Sam Chadson Ng · Director of Content
PPC3 min read· Mar 4, 2024
Mastering PPC strategy is an important step to succeeding in the rapidly evolving digital marketing landscape. Danielle Denman, a seasoned PPC analyst at SmartSites, shares her journey and insights into the world…
Danielle Denman · Associate Director Of PPC
PPC3 min read· Jan 22, 2024
Client communication is one of the most important factors when it comes to running PPC campaigns for businesses. As the person who is managing thousands of dollars a month per business, you…
Nick Bauer · PPC Analyst
Company news3 min read· Dec 5, 2023
The automotive industry is constantly evolving, setting benchmarks and driving innovation. This year, Alex Melen stands tall among industry leaders, having been honored with a coveted spot in Auto Remarketing’s ‘40 Under…
Jolene Lim · Associate Director of Content
PPC4 min read· Oct 30, 2023
Return On Ad Spend (ROAS) is a crucial metric that measures the effectiveness of your online advertising campaigns. Understanding what constitutes a good ROAS is essential for marketers aiming to optimize their…
Jolene Lim · Associate Director of Content
PPC4 min read· Oct 20, 2023
When it comes to online advertising, the smallest details can have a significant impact on the success of your campaigns. Callout extensions are one such feature that, when used effectively, can enhance…
Jolene Lim · Associate Director of Content
PPC5 min read· Oct 19, 2023
Paid lead generation used to be straightforward. You launched a campaign on Google Ads and received calls, form entries and chats, enough to keep your team busy and the business growing. It…
Connor O’Hanlon · Director of PPC
PPC4 min read· Oct 9, 2023
Advertising on Google is a pivotal strategy for businesses seeking to reach a broad audience efficiently. However, one pressing question often stands at the forefront: how much do Google ads cost? The…
Chad Faith · Director of Content
PPC4 min read· Sep 27, 2023
In the fast-paced and ever-evolving realm of digital marketing, where competition for online visibility is fierce, Pay-Per-Click (PPC) advertising stands out as a potent weapon in a marketer's arsenal. It offers a…
Sam Chadson Ng · Director of Content
