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Page 5 of 25.

PPC4 min read· Jan 13, 2025

Introducing AdTech And Its Role To Improve Digital Ad Campaigns

With businesses seeking more efficient and targeted advertising solutions, the demand for advanced technology continues to grow. AdTech (advertising technology) plays a key role in meeting these needs within the digital advertising…

Chad FaithChad Faith · Director of Content

PPC4 min read· Nov 27, 2024

The Dirty Secret Behind VLA Ads

Remember when running Vehicle Listing Ads (VLAs) meant you were just running VLAs? For those who did not notice, Google Ads quietly (or not so quietly, for those who work on this…

Alex MelenAlex Melen · Co-Founder

PPC3 min read· Aug 23, 2024

Unlocking Success: AI-Driven B2B Lead Generation Strategies

In the fast-paced world of online business, B2B lead generation stands as a pivotal process for sustainable growth. With the advent of artificial intelligence (AI), the landscape of lead generation has witnessed…

Jonathan JacksonJonathan Jackson · Project Manager

PPC3 min read· Jul 22, 2024

Determining The Ideal Number Of Ad Groups per Campaign

When setting up a digital marketing campaign, one of the fundamental questions that often arises is "How many ad groups per campaign should we arrange?" This question is crucial as it impacts…

Chad FaithChad Faith · Director of Content

PPC3 min read· Jul 9, 2024

Understanding Ad Rank In Online Advertising

Ad rank is a fundamental concept that determines where your advertisement appears on a search engine results page (SERP) or within a social media feed. This placement can significantly impact the visibility…

Jolene LimJolene Lim · Associate Director of Content