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PPC4 min read· Jul 8, 2025
Are you running a local service business? Maybe you're a plumber, electrician, HVAC technician, or landscaper and you're ready to grow with online ads. Good news is that Google Ads is one…
Julian Garcia · Senior PPC Analyst
PPC3 min read· Jul 3, 2025
Pay-per-click (PPC) advertising can help restaurants attract more customers in less time. With mobile searches for dining options constantly rising, the right PPC for restaurant strategy makes a big impact. Here are…
Chad Faith · Director of Content
PPC6 min read· May 15, 2025
Choosing the right tools for paid advertising is a strategic decision. Ad platforms change constantly, and AI-driven automation now makes many of the bidding and targeting choices, so businesses need good data…
Cassandra Goethe · Marketing Coordinator
PPC3 min read· May 1, 2025
If you run an online store, you know that not every website visitor buys something on their first visit. That is where Facebook retargeting ads come in. These ads target people who…
Chad Faith · Director of Content
PPC3 min read· Apr 18, 2025
Pest control companies face intense competition when reaching homeowners and businesses needing services. Organic search rankings take time to improve. Meanwhile, pay-per-click (PPC) marketing offers a faster way to appear at the…
Jolene Lim · Associate Director of Content
PPC3 min read· Apr 9, 2025
Paid search campaigns attract potential customers. However, not all clicks bring value. Businesses often waste budgets on irrelevant searches that do not lead to conversions. Google Ads negative keywords help eliminate unnecessary…
Sam Chadson Ng · Director of Content
PPC3 min read· Apr 9, 2025
Running ads on Facebook and Instagram isn’t what it used to be. Algorithms are smarter. Competition is tougher. Additionally, the margin for error is razor-thin for e-commerce brands. That’s where Meta’s Advantage+…
Evans Young · PPC Analyst
PPC4 min read· Mar 10, 2025
The insurance industry is highly competitive. For this reason, it’s challenging for agents to stand out and attract new clients. Traditional marketing methods, such as word-of-mouth and referrals, are no longer enough…
Jolene Lim · Associate Director of Content
PPC5 min read· Jan 21, 2025
Pay-per-click (PPC) advertising can be an incredibly powerful tool for dental practices looking to attract new patients and increase their online visibility. As more people turn to the internet to search for…
Chad Faith · Director of Content
