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PPC3 min read· Dec 31, 2014
Google Ads is Google's pay-per-click (PPC) advertising platform. You choose the searches you want to appear for, set a budget and a bid strategy, and pay when someone clicks your ad. Each…
Chad Faith · Director of Content
PPC3 min read· Dec 28, 2014
Looking at how individual companies spend on Google Ads is useful, but looking at whole industries shows you something different: where competition for clicks is fiercest, and why. Industry-level spending patterns tell…
Chad Faith · Director of Content
PPC3 min read· Dec 7, 2014
Google Ads is one of the very best advertising platforms for companies looking to get targeted traffic to their website. Its strengths lie in its pay-per-click payment system, as well as the…
Chad Faith · Director of Content
PPC3 min read· Nov 1, 2014
According to a list that was published by AdAge, Microsoft was the 5th biggest spender on Google Ads for 2013 behind Amazon, the PriceLine Group, AT&T and Expedia. That year they spent…
Chad Faith · Director of Content
