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PPC3 min read· Jul 20, 2016
Google is known for testing new formats every few months, especially in its shopping ads. What we first covered here as "Product Listing Ads" (PLAs) are now simply called Shopping ads, and…
Chad Faith · Director of Content
PPC3 min read· Jul 11, 2016
When it comes to making the most of Facebook ads, you can benefit greatly from adopting unorthodox Facebook advertising strategies. By thinking out of the box, you can overcome one of the…
Chad Faith · Director of Content
PPC3 min read· Jun 22, 2016
A good way to increase online revenue is to make your products follow online shoppers on the Internet. Follow? How? The answer is remarketing and it is a great tool for driving…
Chad Faith · Director of Content
PPC4 min read· Apr 5, 2016
Google Product Listing Ads (PLAs) are now called Shopping ads. They put your products in front of shoppers right on Google Search and the Shopping tab, with a product image, title, price…
Chad Faith · Director of Content
PPC3 min read· Apr 2, 2016
What are displays ads? For many business owners, display advertising is one of the main methods of monetizing traffic. It is a part of everyday life on the web and is in…
Chad Faith · Director of Content
PPC3 min read· Feb 21, 2016
When you are undertaking a Pay-Per-Click (PPC) campaign, it's extremely important to get your targeted keywords right. There is a wide spectrum of keywords that are relevant to your niche, and as…
Chad Faith · Director of Content
SEO3 min read· Jan 6, 2016
As you know, SEO is "search engine optimization" which means the application of various techniques designed to drive your website to the top of Google's search results, thus increasing the amount of…
Chad Faith · Director of Content
PPC8 min read· Nov 14, 2015
The most expensive Google Ads keywords in 2026, from what advertisers paid: median cost per click and cost per conversion by industry and keyword theme across the accounts we manage.
Chad Faith · Director of Content
PPC3 min read· Aug 7, 2015
If you're looking for a way to quickly gain exposure for your website and to bring more potential customers to your business, then there are not many better strategies than using an…
Chad Faith · Director of Content
