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PPC3 min read· May 12, 2017
Most consumers, who are tech-savvy enough, typically flock to the Internet to find information, buy something, and read reviews. That's why it has become more important than ever that your business remains…
Chad Faith · Director of Content
PPC3 min read· May 2, 2017
Placing retargeting ads is an effective digital marketing practice and can enhance campaign performance if run correctly. Looking for ways to enhance your brand's online reputation and improve ROI of your campaigns?…
Chad Faith · Director of Content
PPC3 min read· Apr 22, 2017
If you still see references to Google's expanded text ads (ETAs), here is what happened to them. Google retired the format in mid-2022. You can no longer create or edit expanded text…
Chad Faith · Director of Content
PPC3 min read· Apr 7, 2017
What is the Quality Score (QS)? Simply put, it is a metric used by leading PPC platforms like Bing Ads, Google AdWords, and more, to determine the eligibility of a PPC ad…
Chad Faith · Director of Content
PPC3 min read· Mar 27, 2017
Whether this is your first time creating a Facebook ad campaign or you have already done a few Facebook ads, you need to make sure you are doing Facebook ads that convert.…
Chad Faith · Director of Content
PPC4 min read· Feb 14, 2017
Paid search or display ads – which is the better alternative in the PPC world? Many online marketers were taken by surprise when recent studies showed that more marketers are willing to…
Chad Faith · Director of Content
PPC3 min read· Jan 28, 2017
It's natural that many individuals focus on SEO when they launch a new site. However, PPC is still one of the most critical pieces to facilitating a successful launch. It is essential…
Chad Faith · Director of Content
Strategy3 min read· Jan 14, 2017
PPC keeps changing quickly, and the biggest shifts now come from automation and AI. Platforms are making more decisions for advertisers, so staying current matters more than ever. Here are the PPC…
Chad Faith · Director of Content
PPC3 min read· Jan 6, 2017
In the world of pay-per-click campaigns, there is a wide variety of tools to market to people who have already come in contact with your brand. In most cases, they might have…
Chad Faith · Director of Content
