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PPC3 min read· Nov 14, 2017
Although some people ignore banner ads, you should not give up creating these ads. If you are planning to run a remarketing campaign, having one or more banner ads ready at your…
Chad Faith · Director of Content
PPC3 min read· Nov 3, 2017
Fashion retail is an extremely competitive industry, and that's why fashion marketing solutions exist to help business owners navigate this potentially frustrating vertical. For smaller fashion businesses, owners have to go through…
Chad Faith · Director of Content
PPC3 min read· Oct 2, 2017
The tourism industry makes up a significant portion of Google's revenue. When it comes to AdWords, tourism and travel is considered as the third highest spending industry. Today, there are many different…
Chad Faith · Director of Content
PPC3 min read· Sep 24, 2017
A well-designed PPC landing page has the ability to get one's targeted audience to take action. When you design such pages for your pay-per-click campaigns, it is pertinent that you hit the…
Chad Faith · Director of Content
PPC3 min read· Aug 9, 2017
Can you remember the last time you took a good look at your PPC marketing strategy? If you own or manage sports websites, and want to seek actionable advice on how you…
Chad Faith · Director of Content
PPC3 min read· Jun 23, 2017
Former aliases of Google Shopping included Froogle, Google Products, and Google Product Search. Regardless, it is designed to feature products on online merchant sites and allow users to compare prices between different…
Chad Faith · Director of Content
PPC3 min read· Jun 12, 2017
For starters, PPC stands for Pay Per Click, and it is an online advertising model where you spend X amount of money to get your advertisement clicked. In fact, a significant portion…
Chad Faith · Director of Content
PPC3 min read· Jun 4, 2017
The healthcare industry is made up of fields within fields. Cardiology, for example, contains sub-fields such as cardiac electrophysiology, nuclear cardiology and echocardiography. That is why a marketing strategy that works for…
Chad Faith · Director of Content
PPC3 min read· May 27, 2017
Also known as DSAs, Dynamic Search Ads are designed to help marketers reach people who are specifically searching for their services and products. They have the ability to use your website to…
Chad Faith · Director of Content
