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PPC4 min read· Mar 13, 2026
Selling on Amazon gets more competitive every year. With millions of products vying for attention, Amazon PPC ads are no longer optional. They are how you get found. But running ads without a strategy…
Sam Chadson Ng · Director of Content
PPC3 min read· Mar 5, 2026
Pay-per-click advertising changes faster than almost any other marketing channel. What worked last year may lose money today. With platforms pushing automation and AI deeper into every campaign, staying profitable requires knowing…
Sam Chadson Ng · Director of Content
PPC10 min read· Jan 27, 2026
Broad match modifier was retired in 2021. How broad, phrase and exact match work now, what AI Max changes, and what each match type costs across the Google Ads accounts we manage.
Jolene Lim · Associate Director of Content
PPC5 min read· Jan 24, 2026
It appears that lead gen ad managers are having their toolkits expanded in 2026 as Google continues to refine automation and bidding strategies for lead generation campaigns. Google Ads’ latest innovation in…
Peter Rodriguez · Senior PPC Analyst
PPC3 min read· Jan 23, 2026
Have you ever seen a competitor's ad dominate search results and wondered how? In today's competitive landscape, understanding your rivals' paid search strategies is a powerful advantage. PPC spy tools are designed to give…
Sam Chadson Ng · Director of Content
PPC4 min read· Jan 15, 2026
When someone sees your search ad, you have just a few seconds and a few lines of text to convince them to choose you. Great Google ad copy does more than just list features;…
Sam Chadson Ng · Director of Content
PPC3 min read· Dec 23, 2025
Digital advertising moves at a rapid pace, and brands compete for attention in a market that never slows down. PPC spying helps uncover the creative signals that lift certain ads above the…
Sam Chadson Ng · Director of Content
PPC3 min read· Dec 19, 2025
Understanding how your campaigns perform starts with knowing your PPC conversion rate and how it compares across industries. At SmartSites, we study performance patterns to guide better decisions and help brands invest…
Chad Faith · Director of Content
PPC3 min read· Nov 27, 2025
Launching a PPC campaign is just the first step. The real work begins with ongoing care and analysis. Consistent PPC monitoring is what separates profitable campaigns from those that waste budget. Let us walk…
Chad Faith · Director of Content
