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PPC3 min read· Apr 17, 2020
In spring 2020, the World Health Organization declared COVID-19 a global pandemic, and businesses everywhere faced closures, shifting customer behavior and uncertain budgets. In response, Google announced a support package for small…
Chad Faith · Director of Content
PPC3 min read· Jan 3, 2020
There are uncountable ways to spend your marketing budget. However, it can be hard to know exactly where or what to invest in. First, you have to ask yourself if the amount…
Chad Faith · Director of Content
PPC3 min read· Oct 7, 2019
When running a hotel, it is imperative to have an online presence that stands out. This is because an ever-increasing number of people. Making hotel reservations online is easy for most people.…
Chad Faith · Director of Content
PPC3 min read· Sep 5, 2019
Some business owners have a hard time getting their websites to rank for certain keywords organically. In this case, running PPC advertising campaigns may be the next best alternative. This form of…
Chad Faith · Director of Content
PPC3 min read· Aug 16, 2019
CPC means cost per click and it refers to the price that one pays for each click he or she gets while running a PPC marketing campaign. There are two types of…
Chad Faith · Director of Content
PPC3 min read· May 3, 2019
In order to maintain a competitive edge and succeed in one's online advertising efforts, he or she must actively find ways to lower the cost-per-clicks in Google Ads. When it comes to…
Chad Faith · Director of Content
PPC3 min read· Mar 17, 2019
PPC advertising is a popular form of online marketing today. It typically involves three parties, e.g. publishers, advertising networks, and the advertisers themselves. When an ad is created, it will often feature…
Chad Faith · Director of Content
PPC3 min read· Mar 13, 2019
When it comes to PPC advertising, Google AdWords is an increasingly powerful tool for recruitment and has helped a wide range of medical service providers boost their digital ad campaigns. This form…
Chad Faith · Director of Content
PPC3 min read· Feb 18, 2019
When it comes to choosing an ad testing metric, there's no one size fits all solution. One has to choose a testing metric based on what he or she is attempting to…
Chad Faith · Director of Content
