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PPC4 min read· Apr 6, 2021
With the warmer months finally approaching, the home service industry will be booming with advertising. A common platform for these advertisers is Google Ads. Many pavers, roofers, plumbers, & other contractors use…
Richard Gedeon · Senior PPC Analyst, SME Lead
PPC3 min read· Mar 5, 2021
The short answer is yes. Does your company build entire housing developments, new homes from scratch, or handle home improvement projects? Chances are the bulk of your business has come from word…
Jolene Lim · Associate Director of Content
PPC3 min read· Feb 12, 2021
Remarketing is recognized as a cookie type of technology that attaches a pixel (a type of JavaScript code) to one's visitor’s browser. This code then follows the individual as they browse through…
Sam Chadson Ng · Director of Content
PPC4 min read· Jan 6, 2021
If you shop regularly on Amazon, chances are that you’ve come across some poor products. Failing to optimize product listings before launching a paid-advertising campaign on Amazon can be a costly mistake. …
Zach Everett · Associate Director Of Ecommerce PPC
PPC5 min read· Nov 30, 2020
Google Local Services has had quite the history since its debut in 2015. Throughout the course of 5 years, it has evolved from a small beta test in San Francisco to a…
Kristina Pokrasova · PPC Analyst
PPC4 min read· Oct 17, 2020
The whole point of PPC (pay per click) advertising is to get people to your website and then get them to buy, book or sign up. Done well, a PPC strategy cuts…
Irina Enache · Senior Project Manager
PPC5 min read· Oct 3, 2020
If you are looking to get started with a PPC campaign on Google Ads but are in doubt of its feasibility for your business, we recommend some useful steps you can take…
Jolene Lim · Associate Director of Content
PPC4 min read· Sep 29, 2020
If you are running digital marketing campaigns in 2020, you are probably already familiar with conversion tracking. However, I am sure more than a few small businesses out there are running into…
Michael Guzman · Associate Director Of Enterprise PPC
PPC4 min read· Sep 24, 2020
So, you have a new business or perhaps a new product and you’re wondering where to start. Maybe you’re thinking “how do I get my name out there?” Look no further than…
Richard Gedeon · Senior PPC Analyst, SME Lead
