PPC that stretches every dollar.

Page 11 of 25.

PPC3 min read· Dec 30, 2022

A Checklist For PPC Auditing

If you manage a Pay-Per-Click (PPC) ad campaign, it is important to review your performance potential in order to maximize your profits. This is where PPC auditing comes in. It can help…

Sam Chadson NgSam Chadson Ng · Director of Content

PPC4 min read· Dec 30, 2022

Advanced Campaign Tracking (Part II)

Most businesses are tracking campaign success through the Google Ads pixel. They can see form submissions, phone calls, and other events firing. While that’s a good first step, ultimately we prefer to…

Michael GuzmanMichael Guzman · Associate Director Of Enterprise PPC

PPC3 min read· Dec 27, 2022

10 Powerful Call-To Action Examples That Attract Clicks

A call-to-action (CTA) is a crucial element in any marketing campaign. It is a button, link, or phrase that prompts an immediate response from the audience, such as a click, sign-up, or…

Jolene LimJolene Lim · Associate Director of Content

PPC3 min read· Nov 29, 2022

Top PPC Management Companies In New Jersey

SmartSites has been ranked the top PPC management company in New Jersey by Clutch. Headquartered in 45 Eisenhower Drive, Suite #520, Paramus, NJ 07652, United States, SmartSites is strategically positioned within a…

Chad FaithChad Faith · Director of Content

PPC2 min read· Nov 8, 2022

The Pros & Cons of Competitor Campaigns In Paid Search

What are competitor campaigns in Google Ads? These online marketing campaigns involve bidding on keywords consisting of your business name or the brand of your direct competitors. This allows your ad to…

Danielle DenmanDanielle Denman · Associate Director Of PPC

PPC6 min read· Oct 17, 2022

Why Does My Small Business Need Digital Advertising?

It’s a digital world we live in today. Remember the days when you wanted to hire a contractor? You would pull out the phone book, discuss your options with your neighbor who…

Ashley YaggieAshley Yaggie · Senior PPC Analyst, Small Business Lead

PPC3 min read· Oct 3, 2022

Benefits To Using Branded Keywords

Branded keywords are phrases that are directly associated with your brand. For example, a customer types your name into Google search and finds your website. A branded search just occured, and you…

Christopher ScottChristopher Scott · PPC Analyst, Small Business Specialist