PPC that stretches every dollar.

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PPC3 min read· Feb 24, 2023

How To Kickstart With PPC Campaigns For Real Estate Marketing

Real estate marketing is more competitive than ever before. Traditional methods of reaching potential customers are now supplemented by digital marketing tools, including PPC campaigns to help real estate agents connect with…

Sam Chadson NgSam Chadson Ng · Director of Content

PPC2 min read· Feb 23, 2023

How to Give Your Agency Partner Access to Google Ads

When you collaborate with an agency partner, you will need to first grant access to your account to the agency’s Google MCC (My Client Center). Below are the steps to perform this…

Zach EverettZach Everett · Associate Director Of Ecommerce PPC

PPC3 min read· Feb 9, 2023

Understanding PPC For Lawyers

When it comes to promoting your legal practice, you probably think of traditional methods like networking events or print ads. But have you considered pay-per-click (PPC) advertising? PPC is a great way…

Chad FaithChad Faith · Director of Content

PPC4 min read· Feb 6, 2023

How To Leverage ChatGPT For Your Car Dealership

ChatGPT has come out of nowhere to become one of the hottest new topics – and tools – of the year. In fact, looking at Google Search interest over time, searches for…

Alex MelenAlex Melen · Co-Founder

PPC5 min read· Jan 30, 2023

Understanding Performance Max Best Practices

Google’s latest PPC product: the Performance Max campaign was launched in Q3 of 2022. Businesses utilizing paid ads on Google should have heard of this new campaign type, but what is it?…

Richard GedeonRichard Gedeon · Senior PPC Analyst, SME Lead

PPC3 min read· Jan 25, 2023

Mortgage Lender Advertising Best Practices

PPC advertising (or pay-per-click) is one of the best ways for mortgage lenders to find their target audiences via targeting features of Google, Facebook, and other search engine platforms. PPC is also…

Renee HoldenRenee Holden · PPC Analyst

PPC6 min read· Jan 20, 2023

Ways To Save Money on Dealership PPC Marketing

As we close up 2022 and enter 2023, the good news is that PPC marketing, specifically search marketing (Google Ads, Microsoft Ads and etc.), continues to perform very well. In a world…

Alex MelenAlex Melen · Co-Founder

PPC3 min read· Jan 18, 2023

Amazon Attribution for Off-Amazon Advertising

If you’re an Amazon seller, then you know the importance of driving traffic to your product pages. Using Amazon Attribution links is a proven method to achieve this goal. These are special…

Stephanie SchwailikStephanie Schwailik · Senior PPC Analyst

PPC3 min read· Jan 11, 2023

Why You Should Stop Using Last-Click Attribution

One of the most interesting and challenging aspects of my role as a paid-search analyst at SmartSites is auditing prospective Google Ads accounts. I find it exciting to pull back the curtain…

Zach EverettZach Everett · Associate Director Of Ecommerce PPC