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260 reviewsNew PPC articles every week, from the team that runs PPC for our clients.
PPC13 min read
Cyber Five returned 8.41x across 113 store accounts, on more buyers and bigger baskets, with the ROAS lift coming from the baskets. Twelve months of data on how big the season really is, when click prices climb, and the order I set up Black Friday campaigns in.
Zach EverettAssociate Director Of Ecommerce PPC
PPC5 min read· Oct 16, 2026
We compared 18 car dealers running Connected TV with 12 that don't. Same 18% traffic decline, but the CTV dealers grew direct visits 17% while the others lost 10%.
Alex Melen · Co-Founder
SEO9 min read· Sep 29, 2026
Healthcare marketing strategies ranked by what our data supports, with the benchmarks behind them: organic traffic by domain rating, Google Ads cost per lead by specialty, calls vs forms and missed calls.
Michael Melen · Co-Founder
PPC7 min read· Sep 23, 2026
PPC competitive intelligence means studying how rival advertisers use keywords, bids, ad copy, and landing pages. It replaces guesswork with evidence. When businesses spot gaps in competitor campaigns, they can spend more…
Chad Faith · Director of Content
SEO7 min read· Sep 11, 2026
SEO and PPC solve different parts of the search marketing problem. PPC can generate visibility and traffic as soon as campaigns go live, while SEO takes longer to establish but can continue…
Siti Anis Esa · Senior Digital Content Manager
PPC5 min read· Jul 8, 2026
Google Ads can help financial advisors reach people actively searching for their services. But the financial industry comes with extra rules and high competition. This guide walks you through five steps to…
Chad Faith · Director of Content
PPC3 min read· Jun 8, 2026
When comparing Google shopping ads vs. search ads, businesses must understand how each format supports different marketing goals. Google shopping ads focus on visual product promotion, while Google search ads rely on…
Siti Anis Esa · Senior Digital Content Manager
PPC3 min read· Apr 27, 2026
When home buyers search online, the first results get the calls. Pay-per-click advertising puts you at the top instantly. At SmartSites, we help builders capture these buyers through pay-per-click advertising that delivers real ROI. Here…
Sam Chadson Ng · Director of Content
PPC7 min read· Apr 8, 2026
The main types of PPC ads are search ads, shopping ads, display ads, video ads, remarketing ads, paid social ads, Performance Max and Demand Gen campaigns, Local Services Ads, and app ads.…
Siti Anis Esa · Senior Digital Content Manager
PPC6 min read· Apr 3, 2026
Google Local Services Ads have changed significantly in 2025–2026, impacting how businesses generate leads, manage costs, and rank locally. If your team is still operating on outdated strategies, you could be losing…
Julian Garcia · Senior PPC Analyst
