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Email & SMS5 min read· Jul 1, 2026
Text messages feel personal, and that is why they work so well for retail stores. Research shows SMS open rates are far higher than email, making it a strong channel for time-sensitive…
Chad Faith · Director of Content
Email & SMS3 min read· Jun 18, 2026
Understanding transactional email vs. marketing email is essential for businesses that want to improve customer communication and email performance. Transactional emails deliver important account or purchase-related information, while marketing emails are designed…
Chad Faith · Director of Content
Email & SMS9 min read· Jun 2, 2026
Most stores send emails. Far fewer turn email marketing for Shopify into a steady sales channel that also brings customers back. That gap usually isn't about effort. It's about setup, timing, and…
Joseph Anthony · Email Marketing Specialist
Email & SMS3 min read· May 11, 2026
Retailers face immense pressure to stand out during the busiest shopping window of the year. Strategic black Friday email marketing helps your brand cut through the noise and reach eager shoppers directly.…
Siti Anis Esa · Senior Digital Content Manager
Email & SMS3 min read· May 5, 2026
Direct communication via digital channels creates a bridge between dental professionals and those seeking oral health care. A primary strategy involving email marketing for dentists keeps the schedule full while reinforcing oral…
Chad Faith · Director of Content
Email & SMS4 min read· Apr 7, 2026
Outdoor living products are highly competitive, and even the smallest barrier in the shopping experience — such as poorly designed sign-up forms — can hurt conversions. Flame King, a leading outdoor brand…
Sydney Antonik · Email Marketing Specialist
Email & SMS3 min read· Mar 25, 2026
At SmartSites, our team is constantly exploring ways to help brands turn marketing data into real growth. Recently, Ashley Ismailovski, Director of Email Marketing at SmartSites, shared her expertise with the community…
Sam Chadson Ng · Director of Content
Email & SMS3 min read· Mar 8, 2026
SmartSites was recently featured in a new Klaviyo article highlighting the best customer data platforms (CDPs) in 2026 and how businesses can choose the right platform for long-term success. The article includes…
Ashley Ismailovski · Director of Email Marketing
Email & SMS3 min read· Mar 2, 2026
Choosing the right CRM in 2026 isn’t about selecting the platform with the longest feature list. It’s about choosing the one that aligns with how your business actually generates revenue. In Klaviyo’s…
Ashley Ismailovski · Director of Email Marketing