New Email & SMS articles every week, from the team that runs Email & SMS for our clients.
Email & SMS9 min read
Social media can be a powerful tool for growing an email list and turning followers into an audience you can reach directly. Lead magnets, optimized bios, targeted ads, giveaways, short-form content, and retargeting can…
Katey Yasenchack ·
Email & SMS3 min read
Ashley Ismailovski ·
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AI is changing email automation from a fixed sequence of scheduled messages into a system that can react to individual customer behavior. Instead of sending the same campaign to an…
Sam Chadson Ng ·
Effective cold outreach is not a numbers game. A large contact list means little if the message has no relevance to the person receiving it. Strong campaigns start with accurate…
Chad Faith ·
Startups can turn email into a reliable growth channel by building a permission-based list, choosing clear goals, creating useful messages, and testing each campaign. A simple, repeatable process helps small…
Chad Faith ·
HubSpot gives marketing teams a strong toolkit for managing contacts, campaigns, automation, and reporting. Better results come from clean data, focused goals, useful segmentation, thoughtful personalization, disciplined testing, and metrics…
Sam Chadson Ng ·
Shopify stores can turn email into a dependable revenue and retention channel by capturing high-quality subscribers, automating key customer moments, segmenting behavior, personalizing recommendations, and tracking performance beyond opens. A…
Chad Faith ·
Successful newsletters combine audience insight, useful content, clear design, and consistent measurement. These seven practices help brands create messages that earn attention, encourage clicks, and build stronger subscriber relationships over…
Siti Anis Esa ·
Video can make an email more immediate, visual, and persuasive when it serves a specific campaign goal. The strongest approach uses a clear thumbnail, concise supporting copy, a focused landing…
Sam Chadson Ng ·
A healthy text-message audience grows through clear consent, a useful value exchange, simple signup paths, and consistent expectations. These seven strategies can help businesses attract interested subscribers while protecting trust,…
Chad Faith ·
Cyber Monday is a huge sales day, but inboxes are very full. To win, your emails need to be personal and timed just right. We will talk about four simple…
Siti Anis Esa ·
