Email and SMS that sells on repeat.

New Email & SMS articles every week, from the team that runs Email & SMS for our clients.

Email & SMS6 min read

Claude vs. ChatGPT for AI Email Marketing: Which Tool Should You Use?

Claude and ChatGPT both write solid email copy. The real difference is context: Claude tends to win on structured, multi-source work like audits and reporting, while ChatGPT is often preferred for brainstorming, first drafts and image creative. Connecting either tool to your Klaviyo data, and keeping a person reviewing every output, matters more than which brand you pick.

Ashley IsmailovskiAshley IsmailovskiDirector of Email Marketing

Email & SMS8 min read· Oct 6, 2026

How to Integrate Email Marketing and Social Media Campaigns

Integrating email marketing and social media helps create a more connected customer journey across channels. By coordinating content calendars, repurposing content, sharing audience data, and aligning campaign timing, businesses can extend their…

Katey YasenchackKatey Yasenchack · Email Marketing Specialist

Email & SMS4 min read· Oct 5, 2026

5 High-Converting Email Newsletter Signup Examples

Successful email campaigns begin with one basic task: getting the signup. The best forms keep the design clean, the message clear, and the entry process short. Useful incentives, such as downloadable guides…

Chad FaithChad Faith · Director of Content

Email & SMS9 min read· Sep 28, 2026

How to Use Social Media to Grow Your Email List

Social media can be a powerful tool for growing an email list and turning followers into an audience you can reach directly. Lead magnets, optimized bios, targeted ads, giveaways, short-form content, and…

Katey YasenchackKatey Yasenchack · Email Marketing Specialist

Email & SMS4 min read· Aug 27, 2026

Email Marketing Tips For Startups

Startups can turn email into a reliable growth channel by building a permission-based list, choosing clear goals, creating useful messages, and testing each campaign. A simple, repeatable process helps small teams improve…

Chad FaithChad Faith · Director of Content

Email & SMS4 min read· Aug 17, 2026

Email Marketing Newsletters: 7 Best Practices For Higher Engagement

Successful newsletters combine audience insight, useful content, clear design, and consistent measurement. These seven practices help brands create messages that earn attention, encourage clicks, and build stronger subscriber relationships over time. Email…

Siti Anis EsaSiti Anis Esa · Senior Digital Content Manager