Google
Clutch
G2SEO4 min read
Does Off-Page SEO Still Matter In Digital Marketing?
Discover why off-page SEO in digital marketing still drives authority and search visibility. Learn the signals, and measurements that matter.
Chad FaithDirector of Content
Marketing strategy for the year ahead.
New Strategy articles every week, from the team that runs Strategy for our clients.
AI search7 min read· Oct 21, 2026
Automotive Search Marketing, Second Edition: Why I Rewrote the Book for AI Search and What Is New
The second edition of Automotive Search Marketing is out on Amazon. What changed since the first edition, the new part on AI search, the 2026 ranking factors and first-party dealership numbers inside…
Alex Melen · Co-Founder
Email & SMS9 min read· Oct 21, 2026
Email List Building 2026: The Popup Settings That Win Subscribers Without Hurting the Site
A well-timed popup converts about 3 in 100 visitors on the stores we manage and exit intent nearly 6, while footer forms convert under 0.1%. The two-step form, timing, offer and SMS…
Ashley Ismailovski · Director of Email Marketing
SEO4 min read· Oct 19, 2026
SEO For Journalists: How To Increase The Reach Of Your Stories
Journalism only works when the story reaches the right search results. Matching an article angle to search intent, choosing exact keywords, and writing clear headlines can improve discovery without weakening editorial standards.…
Siti Anis Esa · Senior Digital Content Manager
PPC13 min read· Oct 19, 2026
Black Friday Google Ads 2026: Cyber Five Returned 8.41x, and the Prep Starts in August
Cyber Five returned 8.41x across 113 store accounts, on more buyers and bigger baskets, with the ROAS lift coming from the baskets. Twelve months of data on how big the season really…
Zach Everett · Associate Director Of Ecommerce PPC
PPC5 min read· Oct 16, 2026
What 18 Car Dealers Taught Us About Connected TV
We compared 18 car dealers running Connected TV with 12 that don't. Same 18% traffic decline, but the CTV dealers grew direct visits 17% while the others lost 10%.
Alex Melen · Co-Founder
AI search15 min read· Oct 16, 2026
25 AI Search Optimization Statistics That Will Shock You
AI-assistant visits to our clients nearly doubled in a year, and those visitors convert better than visitors from Google. Here are the 25 AI search numbers that matter, from our own accounts…
Michael Melen · Co-Founder
Web design4 min read· Oct 15, 2026
6 Most Common Web Development Mistakes and How to Avoid Them
Poor page speed, messy code, weak SEO, browser issues, security gaps, and bad user experience can quietly drag down a website. They frustrate visitors, make maintenance harder, and weaken search visibility. SmartSites…
Sam Chadson Ng · Director of Content
Email & SMS11 min read· Oct 14, 2026
Black Friday Email Marketing 2026: Start in September, Send More in the Week That Pays 3x
The Black Friday email calendar we run, from September list growth to the December shift, built on what last year's sale week returned: 2.5 times the sends, 3.35 times the revenue, more…
Ashley Ismailovski · Director of Email Marketing
SEO13 min read· Oct 12, 2026
Automotive SEO in 2026: What 69 Dealerships’ Data Says Still Works (and What AI Took)
Automotive SEO benchmarks from 69 car dealerships: where organic traffic comes from, which pages lost their clicks to AI Overviews, why domain rating is a floor rather than a ladder, how reviews…
Alex Melen · Co-Founder
