Why Your Business Needs A Custom WordPress Website

Chad Faith
Chad Faith

Director of Content


WordPress continues to be an excellent platform for businesses of all sizes. For one, it is easy to use; and is easy to maintain (thanks to automatic updates). It also makes running a business website and blog co-exist seamlessly. You can easily have a decent looking website by choosing a theme. However, ready-made themes do not have everything a custom WordPress website has. Find out why your business can benefit from having a fully customized WP site.

Your Site Will Be Fully Customizable

For starters, you enjoy a huge amount of control when it comes to building your website. You can make sure that the site is in line with your preferences, style, tastes, and more. For example:

  • You can decide how best to display your images
  • You can insert customized coding in sidebars
  • Your choice of font colors and sizes
  • You can have a fully customized home page layout
  • You can create page to page layouts
  • You can own a unique blog page layout
  • You can decide how your contact form looks like

If you like things to be displayed in a certain way or the smallest details still matter to you, you will not benefit much from building your site based on templates. Most of them do not provide the control you might want to have.

Having a custom WordPress website means you can choose what you want, how you want it, and when you want things to appear a certain way versus when you don’t.

You Get the Clean Codes You Deserve

Some templates out there are not built from clean and organized code. Web designers possess different levels of experience and their understanding of best practices varies as well. If you choose a template without carefully considering its origins, you might end up using one that has a lot of bugs. It is much safer to choose a reputable web design and development agency to build your site for you. A cleaner site will make it easier for search engines to crawl through your pages, potentially improving your ranking in the SERPs. In addition, you get the assurance that your site will work flawlessly on mobile devices and all browsers.

One more thing. Did you know that plugins can harm your site? Some plugins may have already been dropped by their creators and no one is updating or fixing its bugs. Hackers can exploit these security vulnerabilities and wreck havoc on your site. Having a customized website means you have all the functions you need without installing any third-party plugins.

You Create a Unique Online Presence

Regardless of whether it is a competitor’s or non-competitor’s site, why do you want to model your website after another site? If you do that, you are missing the chance to create a truly unique online presence that users will remember you for. Try searching the Internet – you will eventually come across several sites using the exact same theme.

Have you experienced browsing through your history to find something and can’t quite remember which site it was you were looking for? That happens because the site you were previously on wasn’t unique or memorable enough to remind you how it looked like. Don’t let this be your own website.

All in all, you can rest assured that you are making the right investment when you build a custom WordPress website. You get to choose aspects of the design that will integrate your personality into it and meet the needs of your visitors. These are some of the things you need to succeed in online marketing – being unique and being yourself.