Creating visual content is a prerequisite for building links. It does not guarantee that links will follow. If you want to utilize images to build inbound links, a concrete plan is needed. Here are several techniques to help you maximize visual content and images to drive traffic and build links for your brand. Let’s find out more:
Improve the Image-to-Word Ratio
The most shared blog posts on Twitter and Facebook are the ones that feature one image for every 75 or 100 words. As you can see, there seems to be a correlation between the number of inbound links one earns and social sharing. Hence, it makes perfect sense for you to get the correct mix of words and images for your link-building strategy. This technique works well for niches that have a hardcore fan base, which is also knowledge-hungry at the same time. They might have the patience to read through detailed walls of text.
Identify the Popular Image Keywords
Sometimes the goal here is not just to identify keywords that other influencers in your niche are searching for, or even keywords your consumer audience is searching for. You are recommended to specifically identify keywords that influencers and bloggers are utilizing to link to images. You may begin your research by scraping a few well-known sites in your industry and keep an eye out for patterns. In some cases, you will not initially be able to tell which images and sources link up with each other. However, you can still determine the targeted topics of their visual content. Next, generic keywords should be avoided at all costs. These keywords are usually a jumping-off point only. You should be looking at highly specific keywords that can be presented visually with clear concepts.
Become Your Industry’s Go-to Resource for Visual Content
Today, every blog post needs to feature at least one image. This helps keep readers engaged and make sure the business is taken seriously. It has become more or less a standard in any industry. In most cases, stock photos are used rather than original image content. As long as the aforementioned displays some connection to the theme or topic that’s at hand, it is fine to use stock images. With that in mind, why not leverage it and turn your blog into your industry’s go-to source for visual content? Here are some ideas to get you started:
- Create a stock photo-style page on your site that showcases all of your original images. Remember to include embed codes, image labels in text (for keywords that are more specific), and image alts.
- Create blog posts around your visual content’s theme and include an embed code. This allows other people to reuse your image with credits.
- Create images, in the form of infographics, original journalistic photographs, etc., to represent something insightful about your topics.
- Gather a list of niche keywords and check if there is a lack of usable images out there. You can perform an image search on Google.
Create and Post Original Images
If you know how to create your own visual content and publish them on your site regularly, you should be able to gain a good amount of exposure in Google Images. However, there is also a high chance that other individuals are utilizing your images without your consent and knowledge. Be on the lookout for such cases and do not hesitate to contact these people to politely request for a link back.