Best SEO Tools For A Content-First Approach
Director of Content
Today, whichever industry you specialize in, it is important to note that SEO has become an instinctive function of marketing. However, a significant number of companies still struggle to integrate SEO successfully into their digital marketing plans and efforts. These companies could range from enterprise solutions providers to professional service firms.
So, what does it take to put together a result-oriented SEO campaign? The answer is high quality content. How do you know if your content is stellar? One of the solutions to check the quality of your content is to use a strong suite of SEO tools that are targeted at a content-first approach. Check out the tools below that will make your SEO investment a fruitful one:
The SEO tool for content analytics.
First up, Buzzsumo. It is a tool designed to find the most shared content on a topic. It also helps you to find the best influencers within your selected niche to promote your content on the web! Ensuring your content reaches your target audience is critical to the success of your SEO campaign. You will need to get content insights to know how to properly optimize your conversion efforts. Buzzsumo helps you discover other things like:
- Networks where your content can get the best reception
- Stellar content ideas for blog posts and more
- Popular headlines that grab attention
- Days of the week that sees the most shares
The SEO tool for social media monitoring.
Brandwatch is a tool that allows users to look at consumer opinions across the social part of the web. If you want to make sure your next move is done right, you have to keep a critical eye on customer intent and feedback in the digital landscape. Yes, you need to know what exactly makes consumers tick. This way you can start brainstorming ideas for compelling content that actually drives your SEO campaign. Here’s a quick breakdown of Brandwatch can do:
- Makes creating content for the foreseeable future easier
- Lets you know which trends impact your industry the most
- The demographics of your audience
- Topics which influencers favor writing about
The SEO tool for keyword research.
Ahrefs has a Keywords Explorer tool that has the capability to track a base of nearly three million keywords. Keyword research is one of the core components of any SEO campaign. You need to find out when and where people certain keywords, as well as predict shifts in buyer behavior, trends, and demand. Before you run your marketing campaign, always remember to perform quality research on the desires and goals of your target audience.
Not convinced? The outcome of every campaign often begins in the search box, and it is a make-or-break part of your SEO campaign. Start considering your industry’s keyword demand and find out which terms or phrases to target with your unique strategy. With Ahrefs, you can analyze:
- Traffic share per domain
- Cost per click
- of search results
- Search volume (monthly)
- Countries where a keyword is searched
- Frequency of keyword being searched
- of words in a keyword
The SEO tool for amplifying content.
Outbrain is a tool that recommends more relevant content to blogs that are being read all over the web, at any given moment! In fact, it has the ability to show up to 200 billion recommendations monthly to an astounding global audience of nearly 560 million. What’s more, big brands like Fleishman Hillard, Huggies, and McDonalds use Outbrain! After you have gained critical insight and done all the research that’s necessary for your SEO campaign, you need a tool to help you release your compelling content – Outbrain’s the one. It makes it easier for your audience to digest your content, trust it, and act on it.
Here are some more cool stuff that Outbrain is capable of doing:
- Enable performance benchmarking by geography or industry
- Retarget custom audiences
- Enable contextual and personalized targeting
- Story sequencing
- Recommend content in multiple, adaptable content formats
No matter how small or big your business is, the SEO tools above can provide measurable means of promoting your content to an audience that’s undergoing constant expansion.