Best SEO Tips For Electricians
Digital Content Manager
As an electrician, you may be wondering how you can make use of SEO best practices to expand your business and draw in more customers. Operating in the home services industry, you will find that focusing on local SEO will work greatly to your advantage.
When you approach SEO, you will want to think about what you wish to achieve. Of course, driving new conversions would be desirable, but what about the customers who are gathering information about different providers in view of converting at a later time? If you can position yourself as a market expert, you are in a good position to drive brand awareness and keep your brand forefront in these customers’ minds.
In this article, we share with you some top SEO tips for electricians that will drive more traffic to your website and help you reach your marketing goals!
Leverage on Local Content
Chances are your service areas are limited geographically. To this end, you will want to target customers who are physically able to make use of your services. One way to do so is through local content – in other words, targeting keywords through location pages and writing blog posts on electrical searches that are most common in your area.
Instead of leaving users wondering whether you drive out to their area, be proactive and create a location page for each area you serve. In these pages, you will want to target long-form keywords such as “electrical services Paramus NJ”. In addition, consider starting a blog where you address electrical issues specific to your area. For instance, if you are based somewhere that’s prone to thunderstorms, blog about how home and businessowners can watch out for electrical safety when a storm is raging.
Ensure Your Website is Device Responsive
Is there a significant demographic of your customer base that reaches out to you during emergencies, when they are looking for someone to arrive at their location quickly? If the answer is yes, ensuring a device responsive website becomes doubly important. Even if not, the importance cannot be underestimated.
When potential customers are looking to engage an electrician, all they need to do is whip out their mobile phones and type in “electricians near me” or “electricians in Paramus NJ”. Let’s say you have put in all the hard work getting your website to the top of search engine result pages (SERPs) but your website is not mobile responsive. You can bet that viewers will quickly backtrack if your content is hard to read on their screen, be it that of a mobile phone or tablet.
When traffic to your website diminishes as a result, this will bring down your ranking on SERPs, and the cycle continue. Take control of the situation once and for all by ensuring that your website is responsive across all devices and screen sizes.
List Your Business on Google My Business
Did you know that up to 40% of web searches have local intent? As a business that operates within the home services industry, you will know that this is even more true for electricians. To this end, you will want to take full advantage of Google My Business and optimize your profile for the most relevant searches.
The first step is to choose a business category. You will want to be as specific as possible – do you offer repairs for electronic devices? Do you carry out electrical installation or provide electrical engineering services, or are you able to offer a bit of everything? From here, you will want to set your service areas, but be careful not to cast your geographical net too wide. Your efforts will be much more effective the closer to your physical headquarters you set your service map.
Another important thing to take note of when setting up your Google My Business profile is to have a clear picture of your storefront. Not only does this establish credibility in the eyes of potential customers, you may also be asked by Google to provide this. It will also make it easier for customers to ascertain that they are at the right place when they pay a visit to your shopfront. You should also have a cover image and a copy of your business logo ready and as a bonus, consider including some pictures of your team at work!
Build a SEO Strategy to Elevate Your Home Service Business
Did you know that organic SEO is the most sustainable source of traffic to your website? As a provider of home services, building a SEO strategy that matches your needs is vital. Unlike ecommerce shops, you have a limited demographic of customers to work with. With this knowledge in mind, you can go about building a SEO strategy that will elevate your business and attract more clients, growth and revenue your way.