BEST Inc., a full-service 3rd party fulfillment and international logistics provider who serves U.S. regions such as New York and California, launches a redesigned website with the help of SmartSites.
BEST Inc. is recognized as a leading 3rd party fulfillment partner. The company has been providing scalable and dependable supply chain solutions since 2007. All of their services are integrated through a cloud-based platform to enable a seamless client experience. The client owned a WordPress website, but it lacked pages and was not optimized for SEO.
Because of the weak website design, BEST Inc. was afraid of sending the wrong message to potential visitors and customers. They do not want to come across as untrustworthy or lacking attention to detail despite being a qualified and experienced team of technology and supply chain specialists.
BEST Inc. also realized that their neglected WordPress site was not ranking well in SERPs (search engine results pages) for major search engines such as Google, Yahoo!, and Bing. They needed to act fast before the company lost traffic and potential leads to competitors. That is why BEST Inc. chose to optimize their website to ensure that search engines could easily index the information on their site and improve their search ranking organically.
BEST Inc. Needed a Redesigned and SEO-Optimized Website
When BEST Inc. contacted the SmartSites team, the client requested a full website redesign and development on WordPress, link building, and SEO content writing services. BEST Inc. wanted us to write new service pages and blog posts to help increase their online presence and organic search ranking. They understood that it was an ongoing process and decided to take up a package that was value-adding in the long run.
In addition to increasing overall user experience, BEST Inc. needed their pages to load as fast as possible. They were aware that visitors were increasingly impatient about connectivity speed and wanted to work with a web host that could ensure lesser lag time. BEST Inc. could appease more consumers by significantly reducing interruptions while they checked out their fulfillment services.
After SmartSites redesigned BEST Inc’s WordPress website, the site is now responsive. This means that it can be viewed on desktop computers, laptops, tablets, and smartphones. The website automatically resizes to fit screens of various sizes, be it on an Android smartphone or Apple iPhone.
A Fulfilling Web Design and Development Process
SmartSites had a great time working with the BEST Inc. team. They were helpful in providing our website design and development specialists with timely, organized feedback. This interaction helped expedite the whole process and led to a smooth project closure.
So, what’s next?
Today’s digital marketplace is dynamic and creating an effective online advertising strategy has become a priority. BEST Inc. plans to launch a PPC marketing campaign and the project will commence shortly. They are wasting no time at positioning their brand atop the industry to ensure they are poised for success.
You do not need to be tech savvy to get a professional website for your 3PL company. If you want to add instant credibility to your business, attract new customers, automate the Q&A process, and position your brand in the market to get the exact type of customers you are looking for, do not hesitate to contact SmartSites today.