Best Digital Marketing Tactics For Manufacturers
Sam Chadson Ng
Assistant Director of Content
Are you running a manufacturing business and want B2B or B2C business to reach your doorsteps? Here are a few tips for improving your manufacturing SEO strategy.
Create Informative Copy
Helpful, keyword-rich copy that clearly explains your services and helps website visitors learn more about your business is essential for an effective SEO strategy. Be sure to create unique copy for each of your pages, and keep in mind that search engines and site visitors like copy that is both informative and descriptive. Don’t forget to add keywords and phrases in strategic places on each page, like page titles, meta descriptions, and headings. You can also consider creating a blog to highlight your products and services, discuss industry news, and offer your perspective on topics related to manufacturing.
Improve Your Site’s Speed And User-Friendliness
Your industrial company’s website should be both fast and easy to navigate. This sends positive signals to search engines and can help boost your rankings in search results. It also improves the browsing experience for your website visitors, which can keep them on your site for longer and encourage them to learn more about your company.
If you’re unsure if speed is an issue for your site, you can use Google’s PageSpeed Insights Tool to test it for free. And if you determine that there’s room for improvement, you may want to work with an agency with development experience to improve it.
At WebFX, this is a common issue we see with client sites – and one of the many reasons we have an in-house development team that’s experienced with these types of issues. Our developers work with our account managers to improve site speed and make other changes that not only improve user experience, but have a positive impact on SEO.
Make Your Site Mobile Friendly
Today, more than ever, Internet users are accessing the Internet via their smartphones, tablets, and other devices. This means that if your site isn’t mobile-friendly, you could be missing out on a large portion of your target audience. In addition, Google recently announced that it is switching to a “mobile-first” index, which reiterates the search engine’s push towards mobile as the new standard. Not sure if your site is mobile friendly? You can use Google’s Mobile Friendly Test to get a quick answer to that question.
If your site isn’t mobile-friendly, you’ll want to switch to responsive design as soon as possible. Any experienced web design agency today should be able to guide you through the process, and help you avoid losing leads to competitors with mobile-friendly sites.
Earn Links From Reputable Websites
You can also improve your rankings in search results by reaching out to industry publications, blogs, and news sites and asking them to link to your content. Not sure where to start? You can begin by contacting local publications, professional organizations you are a member of, and organizations you sponsor. The more quality backlinks your industrial manufacturing company has, the higher you will appear in search results for keywords and phrases related to your business.