Ashley Ismailovski Shares Tips And Tricks On How To Get Started With WooCommerce

Dalton James
Dalton James

Email Marketing Specialist


Ashley Ismailovski, the Director of Email Marketing at SmartSites, recently contributed to an article for Klaviyo: How To Get Started With WooCommerce. Together with other Klaviyo Community Champions, she sheds light on the transformative journey that merchants undertake when integrating their WooCommerce stores with Klaviyo, a robust marketing automation tool. The objective is to empower businesses by helping them fully grasp the potential of this integration, demonstrating how it can significantly enhance their email marketing strategies and overall eCommerce success.

Seamless Integration: Klaviyo and WooCommerce

WooCommerce is a popular eCommerce platform that offers extendable functionalities through plugins, even to users without a technical background. Klaviyo is a seamless integration that enables syncing of all historical and real-time data from a WooCommerce store. This integration helps automate email flows and tracks customer behavior in one place. It also simplifies the process of obtaining consent for email marketing and SMS at checkout, thereby enhancing customer engagement.

Ensuring Smooth Migration of Historical Subscriber Data

For businesses migrating to Klaviyo from other Email Service Providers (ESP), it’s crucial to ensure historical email data is appropriately transferred. Klaviyo allows for direct integration with popular ESPs like MailChimp and Constant Contact, syncing historical data within minutes. Some information, like MailChimp tags, may require manual exporting and importing as custom properties. Continued monitoring of your old ESP account after migration ensures no new subscribers or important historical data are missed.

Strategically Warming Your Account for Maximum Engagement

Before sending out email campaigns to large subscriber groups, account warming is necessary to set yourself up for better deliverability. Klaviyo provides a guided warming process, which recommends the most engaged group of users for your initial campaigns, thus promoting positive deliverability metrics. High engagement flows such as Welcome Series, Abandoned Cart, and Browse Abandonment flows can help ramp up during account warming.

Unleashing the Full Potential of Klaviyo with WooCommerce

Once graduated from guided warming, Klaviyo offers numerous opportunities to optimize your email marketing strategy. Key areas to explore include planning your future campaign, sending cadence, creating advanced customer segments, activating higher risk flows, exploring custom reporting tools, and implementing A/B tests.

Enjoying Enhanced Business Performance with Klaviyo and WooCommerce

Integrating Klaviyo with WooCommerce can lead to significant improvements in owned revenue and deliverability metrics. It also allows for better resource allocation and creating synergies with other marketing channels. An example mentioned in the blog saw a WooCommerce merchant enjoying a 152% increase in owned revenue after just a few months of using Klaviyo and following its best practices.

Through the integration of Klaviyo with WooCommerce, businesses can unlock the door to unparalleled eCommerce success. Whether it’s seamless integration, smooth data migration, strategic account warming, or simply the unleashing of Klaviyo’s full potential – there’s a plethora of opportunities waiting for you.If you’re a WooCommerce store owner seeking to elevate your business to new heights by integrating with Klaviyo, we can help! The seamless transition, robust functionalities, and the promise of an improved business performance are just a click away. Embrace the power of Klaviyo and WooCommerce for your eCommerce success. Get started now!