Aim To Soar Into The Top Of Google Search Results Today!
Director of Content
Everyone wants their business to show up at the top of the Google search bar. Studies have shown that less than 1% of Google search users click on a link from the second webpage for their search results.
If your website is on the first page of Google search and ranked higher, you will benefit from increased online viewership and organic traffic. This could translate to better sales and better digital marketing, benefitting your company and business.
It is possible to soar to the top of the Google search bar if you implement the correct strategy. This involves search engine optimization (SEO), using focus keywords, and optimizing your content. You can also use targeted advertisements and Google’s Image search to give you more exposure and improve your search rankings. Here are some tips to help your website soar to the top of Google search results.
If you want to support your website content strategy, then you have to build a blog on your website. Blogging helps your search engine strategy and companies that regularly blog have been proven to benefit from much higher leads and web traffic. Blogging helps to boost SEO quality because your website will be better positioned to answer customers’ questions.
This improves your website’s relevance and makes it more appealing for visitors. You can also promote and distribute your blog articles separately to drive traffic to your website. Effective blogging thus serves to complement your website and should be about topics that are relevant to your product, business, and customer’s queries.
You can build topics and choose focus keywords for each blog and write about things that your customers or clients are interested in. However, avoid writing content that is too promotional or repetitive of your own business and products. Instead, it would be good to highlight solutions and the industry as a whole.
You can even take inspiration from your competitors or other like-minded businesses. When writing a blog, it is best to keep them brief, simple, and casual. Use points and imagery to get your point across.
Regular High-Quality Content
Publishing content regularly on your website ensures that you have more pages available to rank higher on Google search results for various keywords. However, the quality and relevance of your content matter more than the quantity. If your content is consistently more helpful and accurate than your competitors, then you will rank much higher than them in Google search results.
You should thus aim to publish content regularly to build your readership and keep them supplied with engaging daily content. Regardless of whether you aim to publish your content monthly, weekly, or daily, having a fixed schedule and doing so ensures the consistency of your website. It also helps to generate more traffic to your website as more people will recognize your content as being regularly updated and staying in tune with current events.
It is also important to keep your content fresh and informative so that clients who view your content derive a better understanding of their choices. These contents could also involve blogs apart from promoting your products. Whatever you choose to do, ensuring consistency and quality in the content you produce will help you rank much higher on Google search results.
Quality and Authoritative Links
SEO strategy also consists of quality links. You want to ensure that numerous websites link back to your website as a relevant source of information to support their content. You can also obtain links from supplier sites, vendor links, or authority sites to improve the relevance and accuracy of your content.
Blog posts are an example of where you can apply and place quality and authoritative links. This is because you have a piece of article that engages the reader and provides relevant content, while at the same time exposing readers to different audiences by posting to authority sites or other websites. By properly placing a hyperlink back to your website, you can derive better quality inbound links that will increase your website’s viewership and traffic. This allows you to rank much higher on Google search rankings.
Ideally, the content on your website should be optimized for your focus keywords. Focus keywords in this case refer to the best keywords for your business and website to compete on. You can start by narrowing down board keywords to find more qualified and specific keywords which are relevant to your product, business and which will interest your clients and readers.
The focus keywords thus ensure the precision and accuracy of the content when people search for them. For example, if you run a Chinese restaurant in New York and have an online website for your restaurant, your focus keywords could be ‘Dim Sum in New York’. Focus keywords thus ensure that your content is optimized and this will generate more traffic for your website, thereby increasing your ranking on Google search.