AI-Powered SEO Dos and Don’ts: Highlights from Michael Melen’s Session at TES 2023

Michael Melen
Michael Melen


AI-Powered SEO Dos and Don'ts: Highlights from Michael Melen's Session at TES 2023

The TES Affiliate Conference, held in the picturesque city of Prague, is a hallmark event in the digital marketing calendar. Drawing in over 1,500 attendees from across the globe, this event is a melting pot of ideas, strategies, and innovations in the world of affiliate marketing. It’s a platform where industry veterans and newcomers come together, sharing insights and forging connections, all under one roof.

Amidst this backdrop of collaborative learning, Michael Melen, Co-Founder of SmartSites, took the stage. Known for his expertise in digital marketing and his keen understanding of leveraging AI in SEO, Melen’s session was much awaited. The buzz was evident, the expectations high.

And Melen did not disappoint.

Rick Haasnoot

I attended your speaker session during TES Prague. From all speakers I’ve attended, your content was by far the best.

Rick Haasnoot, Head of Affiliates at Advidi

Unlocking the Full Potential of ChatGPT

One of the key takeaways from Melen’s session was the emphasis on two-way conversations with ChatGPT. Melen highlighted, “A lot of times people say, ‘we’re looking for a ChatGPT expert,’ and that’s really the wrong mindset.” In today’s digital era, where engagement is paramount, it’s about harnessing tools like ChatGPT to foster deeper understandings and pave the way for more personalized and impactful marketing strategies. Everyone in your organization must be embracing generative AI, not just a few individuals. 

Here’s some tips:

  • Two-Way Conversations: Michael Melen, Co-Founder of SmartSites, emphasized the importance of interactive dialogues with ChatGPT. Given that 67% of consumers interacted with chatbots or automated virtual assistants last year (PwC survey), it’s clear that businesses should prioritize these AI-driven interactions.
  • Organizing Your Chats: If you’re using ChatGPT, you’ll likely start multiple conversations. Stay organized. Use shared links and spreadsheets to keep track.
Unlocking the Full Potential of ChatGPT
Get a static link to your conversation to share and stay organized

Content Creation: Going Beyond the Basics

Content is king. But in the vast digital kingdom, how does one ensure their content wears the crown? The answer, according to Melen, lies in harnessing the power of tools like ChatGPT. It’s not just about creating content; it’s about creating content that resonates, engages, and converts.

ChatGPT Content Style Modifiers
Try these writing style modifiers to better match your brand identity

The Rise of Generative AI

Generative AI, at its core, is about creating content that wasn’t there before. As Michael Melen insightfully pointed out, “The growth in this stuff and other generative AI tools is really exponential; we’re really going to see this market blow up.” But he also emphasized, “It’s not just ChatGPT that’s not the only game out there for generative AI.” The landscape is vast, and for marketers, the potential is immense.


Melen’s session at the TES Affiliate Conference 2023 wasn’t just informative; it was enlightening. It provided a roadmap for marketers navigating the complex terrains of AI-powered SEO. The future of digital marketing is here, and with pioneers like Michael Melen leading the way, it’s a future full of promise and potential.

Shout-out to some of the attendees of the session: