Are Breadcrumbs For SEO Important?

Chad Faith
Chad Faith

Director of Content

breadcrumbs for SEO

Breadcrumbs, also known as breadcrumb trails, are a type of navigation element that visually indicates the user’s location on a website. They are typically shown as a series of links, with the current page being the last link in the series. Breadcrumbs are often used in e-commerce websites, but they can be used on any type of website. In this article, we will discuss the importance of breadcrumbs for SEO and how they can benefit your website.

What Are Breadcrumbs?

Breadcrumbs are like a trail of breadcrumbs (hence the name) that helps users find their way around a website. They are typically shown as a series of links, with the current page being the last link in the series. For example, on an e-commerce website, breadcrumbs might show the user’s location as “Home > Clothing > Women’s Clothing > Dresses”. This allows the user to easily navigate back to any of the previous pages in the series, just like Hansel and Gretel finding their way back home.

Breadcrumbs are typically placed at the top of a webpage, above the main content. They can be styled to match the overall design of a website and can be made to be either text or images. Breadcrumbs are also usually clickable, allowing users to quickly navigate to any of the previous pages in the series, just like a game of “Click and Go”.

How Do Breadcrumbs Benefit SEO?

Breadcrumbs can benefit SEO in several ways. The first way is by helping to organize a website’s content. By using breadcrumbs, a clear hierarchy of the website’s pages can be created, making it easier for both users and search engines to understand the structure of the website. This can aid search engines in understanding the relationship between the website’s pages, leading to better indexing and ranking, just like how a good map helps you find your way.

Additionally, breadcrumbs can improve the user experience by making it easier for users to navigate the website. This can lead to lower bounce rates, longer time on site, and more pages viewed per session, all of which are important factors in determining a website’s search engine rankings. Just think of it like a good tour guide, they make it easy for you to navigate and enjoy your trip.

Another way that breadcrumbs can benefit SEO is by providing more opportunities for keyword optimization. By including keywords in the breadcrumb links, additional opportunities for the website to rank for those keywords are created. This can help to improve the website’s visibility in search engine results pages (SERPs), just like how a good street sign helps you find your destination.

In addition to these benefits, breadcrumbs can also be used to create rich snippets in SERPs. Rich snippets are additional information that is shown in SERPs, such as the rating of a product or the number of reviews. By including breadcrumbs in the structured data of the website, rich snippets can be created that will be shown in SERPs. This can help to improve the visibility of the website and make it more likely that users will click through to it, just like how a good menu helps you decide what to order.

How to Implement Breadcrumbs on Your Website

Implementing breadcrumbs on a website is relatively simple. It can be done by using a plugin or extension for the content management system (CMS) or by manually coding the breadcrumbs into the website’s templates. Using a plugin or extension allows for customization of the appearance of the breadcrumbs and the setting of the hierarchy of the pages.