9 Ways an Automotive SEO Company Can Help Grow Your Dealership

Tony Vodicka
Tony Vodicka

Senior Automotive Project Manager

Manager showing something on laptop

SEO plays a crucial role in enhancing a car dealership’s online presence and drawing in potential customers. Below are some ways an SEO company, such as SmartSites, can facilitate this growth.

Keyword Research

An SEO company will conduct comprehensive keyword research to identify relevant and high-traffic keywords related to the car dealership’s offerings. This research helps optimize the website’s content and meta tags to rank higher in search engine results, like Google, for relevant searches. Keyword research holds paramount importance in digital marketing and search engine optimization, and here’s why:

  • It sheds light on the words or phrases people employ when seeking information or services pertinent to your industry or business.
  • This insight into user intent allows you to create content and optimize your website to match what users are looking for.
  • By targeting relevant keywords, you increase your chances of ranking higher in search engine results pages (SERPs).
  • When your content is well-optimized for specific keywords, search engines are more likely to consider your page as relevant to users’ queries, leading to improved organic traffic.

On-Page Optimization

An SEO company will refine the website’s content and meta tags, ensuring that search engines can effortlessly crawl the site and display pertinent content in the SERPs. This includes optimizing title tags, meta descriptions, headers, and using targeted keywords within the content. Meta descriptions play a crucial role in search engine optimization. They provide relevant summaries of page content that help your web pages rank higher in search engines. Search engines often use meta descriptions in search results to give users a glimpse of what the page is about. Well written meta descriptions can attract more people to click and improve a website’s click-through rate. This step is typically done after the initial keyword research has been completed.

Local SEO

For car dealerships, drawing in local customers is important. The SEO company will focus on local SEO strategies to ensure the dealership appears in local search results and Google Maps listings. Optimizing your Google Business page by creating location-specific content, and building local citations is very important. The SEO company makes sure to claim and verify your Google My Business listing and ensure your business information is accurate, including name, address, phone number, website, business hours, and categories.

Collect and respond to reviews

Positive reviews bolster your credibility and draw more customers to your dealership. Responding to reviews, both positive and negative, shows that you value customer feedback. An SEO company can assist in managing your online reputation by monitoring and responding to online customer feedback. Many potential customers will likely research your dealership online before visiting, so make sure you keep your reputation in top shape! A simple response to a positive review such as “Thanks for your review” shows that your dealership cares about its customers.

Link Building

Establishing high-quality and pertinent backlinks is crucial to enhance the website’s authority and its standings in search engine rankings. An automotive SEO company can develop a link-building strategy to acquire links from reputable sources within the automotive industry and local community. Backlinks are one of the essential factors that search engines, such as Google, use to determine the authority of a website. When a reputable website links to your site, it signals to search engines that your content is valuable and trustworthy. As a result, search engines may rank your pages higher in search results, increasing your visibility and potential for organic traffic.

Content Marketing

Crafting valuable and captivating content is essential for both SEO and luring potential customers. The SEO company can create blog posts, articles, and other content that address common car-buying questions, showcase the dealership’s inventory, and provide helpful information to potential buyers. Content marketing allows businesses to connect with their target audience in a meaningful way. By providing valuable and relevant content, businesses can engage their audience, build trust, and establish themselves as industry authorities. Creating and distributing valuable content helps increase brand visibility and awareness. When businesses consistently produce high-quality content that resonates with their audience, it can lead to greater recognition and recall of their brand. Well written content also improves the car dealership’s organic rankings.

Mobile Optimization

Given the rising number of individuals utilizing mobile devices for online searches, it’s imperative to optimize a car dealership’s website for mobile responsiveness. The SEO company will ensure that the website is mobile-friendly to provide a seamless experience for mobile users. Mobile-friendly websites should have easy to use navigation, buttons, and forms. Improving website loading speed on mobile devices is also crucial for providing a better user experience and increasing user engagement. Some ways of improving your website load speed include optimizing the size of the images and code used, enable caching, use a Content Delivery Network, enable compression, and minimize HTTP requests.

User Experience (UX) Improvement

Search engines prioritize websites that offer a positive user experience. An SEO company can analyze the car dealer’s website and make recommendations for improvement, such as faster loading times, easy to use navigation, and intuitive interfaces. A positive user experience leads to greater customer satisfaction. When users find a product or service easy to use and efficient, they are more likely to have a positive perception of the brand, increasing their chances of becoming loyal customers. A poor experience may cause them to abandon the website and seek alternatives. Retaining users is essential for the success and sustainability of any business.

Social Media Marketing

Social media is an essential aspect of modern marketing. The SEO company can help a car dealership create and maintain a strong social media presence, engaging with potential customers and promoting the dealership’s inventory and special offers. Social media enables people from different parts of the world to connect and interact with each other. It breaks down geographical barriers and allows individuals to communicate and share information, regardless of their physical location. Social media platforms, such as Facebook and Twitter, provide a convenient and efficient way to communicate and stay in touch with friends, family, colleagues, and even strangers with shared interests.

By implementing these strategies and continuously adapting to changes in search engine algorithms and online trends, an automotive SEO company can significantly contribute to growing a car dealership’s online visibility, website traffic, and customer base.