6 Websites To Get Inspired About Logo Design & Branding

A good logo is more than a pretty mark. When it comes to logo design and branding, your logo needs to capture your unique identity and create a sense of familiarity and trust in the minds of your audience.

It also has to work with your ongoing branding efforts and your overall web design. Looking at logo and branding work that succeeds is one of the fastest ways to sharpen your own ideas. Here are six websites that are worth bookmarking.

Lovely Package shows what packaging and branding designers are doing

Lovely Package is a curated showcase of packaging design. If you make and sell products such as wine, granola, coffee, spirits, beer or olive oil, it is a straightforward way to see how designers handle shelf appeal, typography and color, and to find branding ideas you can adapt.

Logo Design Love is devoted entirely to logos

If you love logos, Logo Design Love belongs in your bookmarks. The site focuses on logos, symbols and marks, and on how they fit into a larger brand identity. Its archive of case studies and articles is useful both for business owners learning the basics and for designers looking for a fresh angle.

879% Increase in conversionsMedical Spa Increases Conversions by 10xSee the case study →

Behance lets you browse real branding projects by designers worldwide

Behance is a portfolio platform where designers and agencies publish full branding case studies. Searching for your industry or a style you like shows you how a logo is applied across business cards, signage, packaging and websites, not only as a standalone mark.

The Dieline celebrates the best in packaging design

The Dieline began as a blog project documenting standout product packaging and grew into a leading publication on the subject. It is a great fit for anyone interested in how branding and packaging work together. To learn how a package can carry your brand, read more about packaging design.

Branding Served curates standout brand identity work

Branding Served collects logo and branding projects from designers around the world in one place. You can browse by theme, which saves you from digging through endless portfolios to find strong examples.

I’m Just Creative covers brand identity, typography and logo design

Graham Smith’s blog, I’m Just Creative, covers brand identity topics from typography to logo design, with plenty of visual examples. If you are building a brand yourself, it is a friendly place to learn what makes branding work.

Turn inspiration into a logo that fits your business

Inspiration is a starting point, not a template. As you browse, note what you respond to: simple shapes, a distinctive typeface, a strong color palette, or a mark that still works at a small size. Then ask whether those qualities fit your audience and the way you want customers to see you.

The best logos are simple, memorable and flexible enough to look right on a website, a social media profile, a business card and a package. Collect examples you like, share them with your designer and explain why you chose them. That makes the design process faster and the result more on-brand.