5 Ways To Conduct Website Competitor Analysis
Sam Chadson Ng
Assistant Director of Content
Website competitor analysis is the process of studying the strengths and weaknesses of your competitors’ online presence. This information can be used to improve your own website and digital marketing strategies. But before we dive into the nitty-gritty, let’s make one thing clear, website competitor analysis is not spying, it’s market research, just like how Batman is not a stalker, he’s a vigilante.
Analyze Their Website Design And User Experience
The first step in conducting website competitor analysis is to examine the design and user experience of your competitors’ websites. Pay attention to the layout, color scheme, and overall aesthetic of the site. Take note of any features that make the site easy or difficult to navigate. Consider how the site is optimized for mobile devices and how fast it loads. And let’s be honest, if your competitor’s website looks like it was designed in the 90s, you might want to take a page or two from their book (figuratively speaking of course).
Study Their Content And SEO Strategies
Content is king when it comes to digital marketing, so it’s essential to analyze the content and SEO strategies of your competitors. Take a look at the types of content they publish, including blog posts, infographics, videos, and more. Pay attention to their use of keywords and how they optimize their content for search engines. And remember, “Content is king, but distribution is queen, and she wears the pants” – Jonathan Perelman
Look At Their Social Media Presence
Social media is a powerful tool for building relationships with customers and driving traffic to your website. Take a look at your competitors’ social media profiles, including the platforms they use, the frequency of their posts, and the types of content they share. Pay attention to how they engage with their followers and what kind of results they’re getting. And if you find that your competitors have a large following on Instagram, you might want to consider investing in a selfie stick for your team.
Evaluate Their Online Advertising
Online advertising can be a significant source of website traffic, so it’s essential to analyze your competitors’ advertising strategies. Take a look at the types of ads they’re running, where they’re running them, and how often. Pay attention to the messaging and calls-to-action used in the ads and consider how you can improve your own advertising campaigns. And remember, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker
Monitor Their Website Analytics
Finally, to conduct a comprehensive website competitor analysis, you’ll need to monitor your competitors’ website analytics. Use tools like Google Analytics to track their website traffic, bounce rates, and conversion rates. Pay attention to how they’re using analytics to optimize their website and make data-driven decisions. And remember, “In God we trust, all others must bring data” – W. Edwards Deming In conclusion, Website competitor analysis is an essential part of any digital marketing strategy. By studying the strengths and weaknesses of your competitors’ online presence, you can identify opportunities to improve your own website and digital marketing efforts. By following the above steps, you can conduct a comprehensive website competitor analysis and gain a competitive edge in your industry. And remember, “The best way to predict the future is to create it” – Abraham Lincoln (sort of).