When it comes to the success of a website, content is perhaps the biggest factor of all. The vast majority of the time, we visit a site or a blog because we want information or entertainment. Whether we need to know something specific, or we just want to pass the time reading about our hobbies and interests, the web provides a wealth of information that ensures we’re never bored so long as we have a smartphone to hand.
Thus, one of the very most effective ways to ensure the success of your website, is to fill it with fantastic content and to add more regularly. This way you will give your visitors an incentive to keep returning to your site and you will provide Google with lots of text to crawl and index, taking you to the top of more and more search results.
But just adding content isn’t enough. What’s more important is that content is high quality, such that people actually enjoy reading it. This will make them much more likely to return regularly, it will improve your reputation and your authority within your niche and it will hopefully result in more links.
Writing outstanding content is an absolute must then and perhaps the most important way to trump the competition. But what if you aren’t a natural when it comes to writing? Read on and we’ll look at some tips to help make your writing shine.
Have a Structure
When you sit down to write an article, it often helps to have a structure in mind first. If you’re writing a tip-related article (like this one), then that will be predefined, but if you are just writing a regular blog post, then it pays to think about how you’re going to structure it first to avoid it being a directionless waffle. Including some kind of ‘call back’ (saying something in the introduction then returning to that subject at the end) can demonstrate that your article is well thought out and give it a nice sense of closure.
Start With a Story
When writing a piece that you really want to engage your audience, starting with a story is often a very effective way to begin. We are naturally inclined to listen to stories and o relate to them, and this way you can sell the emotional element of your writing well and make it more innately interesting and memorable.
Remember – the opening of your blog post is probably the most important part.
How to Beat Writer’s Block
If you find yourself with writer’s block, this is often a sign that you don’t find what you’re writing very interesting or engaging. This in turn means it’s likely that your readers aren’t going to find it particularly interesting either, so it’s often a sign that you need to rethink your approach. Even a dull subject can be made interesting if you relate it to something else or find an emotional hook. Don’t force yourself to write dull content – find a way to stop it from being dull.
Use Short Paragraphs
Short paragraphs are highly advisable when writing for the web. Not only does this make your text look less dense and more approachable, but it also aids flow and makes the reading experience more comfortable for your visitors.
Proofreading is absolutely crucial if you want your content to seem professional and high-quality. While even top websites have a few errors, they can still undermine your authority so it’s worth spending the extra time or better yet – getting someone else to go over what you’ve written.