Two companies are placed side by side for comparison. Both of these companies offer the same quality of products and services. One of these companies, however, is constantly busy and dealing with customers. The other company is operating at a lower level. Now, imagine these companies represent your website and guess which one utilizes Search Engine Optimization (answer: the one that’s busy!). In this post, we will discuss why engineering firms need SEO and how it pushes your website to the front of Google. For those who are new to SEO, you might want to read this part first:
What is SEO?
SEO stands for Search Engine Optimization and it consists of various processes that optimize one’s website to improve Google rankings. When you appear at the forefront of SERPs (Search Engine Results Pages), the more exposure your business gets. All these are needed to help drive growth. The goal is to understand what one’s audience needs and ensure that the website can be searched via the keywords or phrases that they commonly use. For example, Google brings up your site when someone searches for “mechanical engineering firm in New York.”
Reasons to Use SEO
To further emphasize the importance of SEO for engineering firms, below are some of the benefits that one can gain:
Enhance website visibility
Would you prefer setting up shop in a quiet alley or along a busy street? If you want more customers patronizing your store, it has to have easy access. If your store is easy to find and it has products that customers are looking for, it is often the first place that comes to their mind. If your business does not have this added visibility, tucked away somewhere far from the crowds. This is similar to appearing on the 10th page where no one bother looking. By implementing a solid SEO strategy and achieving a high search engine ranking, one can pull leads directly into their site.
Maintain a competitive edge
If you don’t want your engineering firm to wind up after a few short years of operation, it is important that you keep up with your competitors. If they are already marketing their firms through online platforms, you can no longer depend on traditional print marketing strategies. Although you can continue marketing in that way, there are more benefits you can reap from SEO and increase your visibility online.
Attract quality traffic
When a user searches for a product or service online, chances are that they are serious about buying it. These individuals are quality leads that you want to capture with your website. With the correct SEO strategy, you can direct them to your site. It is important to understand what your target audience needs, their biggest pain points, and what solutions may work for them. After analyzing your audience, you should craft content around relevant keywords that will most likely be typed into a search engine.
Build brand credibility
It is human nature to associate high levels of activity with better quality. If your website has a spot on the foremost pages of Google, has plenty of reviews, and active social media interaction, users may feel that it is better to trust your engineering firm to get the services or products they need.
Setting up a website comes with a cost. That’s why it is important that you get a return on your investment as soon as possible. SEO is one of the most cost-effective ways to unlock great returns.
Hire the Right SEO Team
At the end of the day, engineering firms are often established to offer technical expertise not to market themselves. You may benefit from hiring a team that can establish your firm as an industry expert, target the right audiences, and communicate your expertise. If you need help determining whether your engineering firm is a suitable candidate for SEO or not, don’t hesitate to contact SmartSites today.