5 Keys To Creating A High Converting Email: Drive 37% More Revenue With Your Campaigns And Flows With These Tips

Dalton James
Dalton James

Email Marketing Specialist

high converting email

Are you tired of sending emails that consistently underperform? Well, you’re not alone. Many Ecommerce businesses struggle with low email conversion rates, but the good news is that it doesn’t have to be that way. In this blog post, we’ll delve into the 5 crucial steps to creating a high converting email that generates up to 37% more revenue. So, buckle up, grab a pen and paper, and let’s get started.

Keep To One Main Idea Per Email

The first and most important guideline for creating high-converting emails is to focus on one key idea per email. Brands frequently make the mistake of cramming too much content into a single email, but this can actually hamper your conversion rates. Stick to one clear and succinct message instead, and you’ll see better results overall. According to industry studies, emails with a single core topic addressed to a specific list or segment outperform those containing several ideas by 37% or more. Remember, the more content and call-to-actions you include in an email, the more likely your audience will feel overwhelmed and take no action at all. So, keep it simple, focus on one primary topic, and watch your conversion rates skyrocket.

Understanding Above the Fold and Below the Fold

Okay, let’s move on to tip number 2, which is all about understanding the difference between “above the fold” and “below the fold”. So, what exactly do we mean when we say “above the fold”? It refers to the part of your email your subscribers see right away and without having to scroll down. This is the most precious space in your email, so take advantage of it. Make sure your primary image, headline, and main call-to-action are all “Above the fold”. Doing this will help your subscribers understand the main idea of your email immediately.

“Below the fold,” on the other hand, refers to the area of the email that requires scrolling down to see. This is where you can address any questions or concerns your subscribers might have and strengthen your core message with additional product benefits, social proof, case studies, and so on. By successfully utilizing both the “Above the fold” and “Below the fold” portions of your email, you will increase the likelihood of your subscribers taking action and increase your conversion rates. Now that you understand the significance of “above the fold” vs. “below the fold,” apply this information to your own campaigns to see the results!

Create a Compelling Main Idea for Your Email

Always have one clear and compelling main idea at the heart of your email, whether you’re sending out a list of your best sellers, your product benefits, or even just your brand’s story. Providing too much detail may cause your readers to become overwhelmed and decide against taking any action at all. But how exactly does one develop a compelling core idea? Maintain a minimum of complexity. Don’t make your headline more complicated than it needs to be; it should represent the primary idea of your email in a way that will resonate with your target audience clearly. Make sure the title you use captures the attention of your target market by appealing to something they care about, such as a new function, a special offer, or a solution to a problem they face. This will pique their interest and hold it, raising the probability that they’ll take the next step. Keep your central argument straightforward and interesting, and you’ll see your clickthrough rates rise.

Improve the Overall Email Structure and Flow

Okay, let’s move on to tip number 4, which is all about the overall structure and flow of your email. The idea here is to make it as simple as possible for your reader to perform the action you want them to take, whether that’s making a purchase, registering for your service, signing up for a free trial, etc. Your emails should be designed in such a way that the reader can rapidly understand the benefits of your products or services, even if they only read the headlines. Make sure your design isn’t cluttered, and employ whitespace to let it “breathe.” This will keep your readers interested and attentive. Consider utilizing bullet points or numbered lists to make your material easier to read and scan. People are pressed for time, and they do not have the luxury of reading long, drawn out paragraphs. Breaking down your material into smaller, bite-sized bits can help your readers rapidly understand your message and perform the appropriate action.

Optimize for Dark Mode

Okay, on to tip number 5, which is all about optimizing your emails for dark mode. As more people use dark mode on their devices, it’s critical that your email designs look good in this mode as well. So, why should you be designing for dark mode? According to research from 2022, 81.9% of smartphone users use dark mode on their smartphones. That’s a lot of people, and you don’t want your emails to come out as less-than-perfect. It is crucial to remember that dark mode has no effect on images created in applications such as Photoshop or Canva. Dark mode, on the other hand, can have a significant impact on your designs if you use a hybrid approach with HTML, CSS, and your own graphics. So, build with a dark mode in mind, and your emails will appear beautiful for everyone, no matter what mode they prefer.

There you have it! 5 essential tips for developing high-converting emails that increase revenue. Remember that less is more when it comes to emails. Keep your communications clear, focused, and straightforward. Your audience will be more likely to act and, of course, keep your target audience in mind at all times. So, give these 5 tips a try and see what impact they have on your businesses conversion rates!