5 Best Amazon PPC Tools You Should Know

Chad Faith
Chad Faith

Director of Content

Amazon PPC Tools

Managing advertising on Amazon can be challenging, especially for new sellers. The right Amazon PPC tools can simplify this process and maximize your advertising efficiency. In this article, we will reveal the top five Amazon PPC tools that can help you optimize your campaigns, improve ROI, and ultimately boost your sales.

Helium 10 Adtomic

Helium 10 Adtomic is a powerful Amazon PPC tool designed to automate and optimize your advertising campaigns. This tool offers a user-friendly dashboard that provides detailed analytics and insights into your campaigns.

With Adtomic, you can set automated rules for bid adjustments, target keywords, and budget allocations. Its AI-driven technology helps you identify high-performing keywords and eliminate underperforming ones, ensuring that your ad spend is used efficiently.


Sellics is an all-in-one platform that offers comprehensive PPC management features. It provides real-time data and actionable insights to help you make informed decisions about your campaigns.

Sellics’ PPC optimizer allows you to automate bid adjustments, track your performance, and manage your budget effectively. Additionally, Sellics offers a profit dashboard that integrates sales and advertising data, giving you a clear picture of your overall profitability.

Teikametrics Flywheel

Teikametrics Flywheel is a robust Amazon PPC tool that leverages machine-learning to optimize your advertising efforts. It helps you manage your campaigns by automating bid adjustments, keyword targeting, and budget management.

Flywheel’s AI technology continuously learns from your data, making intelligent recommendations to enhance your campaign performance. With its comprehensive analytics, you can track your ad spend, sales, and profitability to ensure you are getting the best return on investment.

Jungle Scout Cobalt

Jungle Scout Cobalt is a premium PPC tool designed for advanced Amazon sellers. It offers sophisticated features such as market trend analysis, keyword tracking, and competitor insights. Cobalt’s machine learning engine optimizes your campaigns by automating bid adjustments and targeting strategies.

This tool also provides customizable dashboards that allow you to monitor your campaign performance and make data-driven decisions to improve your ad efficiency.

PPC Entourage

PPC Entourage is a user-friendly Amazon PPC tool that simplifies the management of your advertising campaigns. It offers features such as keyword research, bid automation, and performance tracking. PPC Entourage’s campaign optimization tools help you identify profitable keywords and adjust your bids accordingly.

Besides, it provides detailed reports and analytics to help you understand your campaign performance and make necessary adjustments to improve your results.

Choosing the Right Amazon PPC Tool

Selecting the right Amazon PPC tool depends on your specific needs and goals. If you’re looking for a comprehensive solution with advanced features, tools like Jungle Scout Cobalt or Teikametrics Flywheel may be the best fit.

For those who prefer a more straightforward approach, Helium 10 Adtomic or PPC Entourage could be ideal options. It’s essential to evaluate the features and benefits of each tool to determine which one aligns with your advertising strategy.

Maximizing Your PPC Campaigns

Using the right Amazon PPC tools can significantly impact your advertising success. These tools not only save time but also enhance the effectiveness of your campaigns. To further optimize your advertising efforts, consider integrating other marketing strategies such as Google ads management or ecommerce ads management. Ready to take your advertising to the next level? Contact us at SmartSites to learn how we can help you maximize your PPC campaigns and achieve your business goals. Our team of experts is here to support you every step of the way.