If you’re currently still on the fence about whether or not to use WordPress for your business website, then stop dithering and take the plunge. WordPress is a fantastic tool that is ideal for businesses for countless reasons. As a content management system it is unparalleled, especially if you aren’t particularly tech savvy yourself. Read on and we’ll look at why WordPress is the perfect choice for businesses.
What is a Content Management System?
A content management system, or CMS, is a tool that you use in order to manage that content on a website. What this means, is that you can upload new articles, delete and edit old ones and even change the layout of a page to an extent without having to log into your server manually and worry about code. This in itself has many great advantages and we’re about to see why WordPress is the most advantageous CMS of all.
It’s Simple and Polished
WordPress has been around for a long time and the company behind it are large enough and professional enough to have created a polished and commercial product. In other words, this isn’t a dodgy CMS put together by a hacker in his spare time – it’s an attractive, functional and logical design even at the ‘backend’.
This is ideal for those who aren’t super clued in on web design or coding, as it means everything is self-explanatory and easy to understand. While it can take a couple of minutes to learn the ropes, even the staunchest technophobe will be able to navigate the control panel after a while.
WordPress’ success is also one of its biggest strengths in another way – that being that it’s by now a universal standard. That means that you can ask an expert for advice, you can hire a new coder, or you can bring new people onto your own team – and they should already know how to navigate the control panel and make changes.
This doesn’t get much attention, but the WordPress app is almost as powerful as the control panel itself. This in turn means you can manage your site almost entirely remotely should you want to, which is incredibly handy to be able to do.
WordPress has a ton of extra features and community support, which means that adding a new feature to your site is as simple as installing a plugin. This goes above and beyond the call of duty for a CMS and makes WordPress an incredibly powerful platform.
Proven Track Record
Some of the biggest brands in the world use WordPress and have this way ‘checked ahead for landmines’. In other words, you know that WordPress can be a highly successful platform because it often is. That means you don’t need to worry that your CMS might be too limited, or that it might be bad for SEO – you have proof that it isn’t. Get the design right and the marketing and there’s no reason that you can’t be just as successful as those examples.