4 Types Of Keywords In SEO With Examples

Understanding the different types of keywords in SEO (Search Engine Optimization) is key to creating content that matches user intent. From search queries focused on research to those ready to convert, each keyword type plays a specific role. Continue reading to find out about the main types and learn how to use them effectively.

Informational Keywords

Informational keywords are used when people want to learn something, solve a problem, or explore a topic. These searches come from users who are gathering knowledge rather than looking to buy. Content that ranks for these terms often includes how-to articles, guides, and educational blogs.

Searches like “how to improve posture,” “benefits of chiropractic care,” or “what causes back pain” fall into this category. These keywords attract users at the awareness stage, which gives your brand an opportunity to educate and build credibility early in the process.

Navigational Keywords

Navigational keywords help users find a specific website, page, or brand they already have in mind. These searches reflect intent to locate rather than discover. Brands often appear in these queries, and optimizing for them can increase direct visits to your site.

Examples include “WebMD back pain article,” “SmartSites SEO services,” or “YouTube login.” Users searching for these terms already trust a source and are trying to reach it more quickly.

Commercial Keywords

Commercial keywords are used when someone is researching options and comparing products or services. These users are not yet making a purchase, but they are close. They want to weigh features, read reviews, or explore benefits before making a final decision.

Search phrases like “best ergonomic office chairs,” “top chiropractors near me,” or “reviews for standing desks” suggest that users are evaluating before deciding. These keywords work well for comparison content, listicles, buying guides, and expert reviews that position your offering as a top choice.

Targeting commercial keywords allows businesses to engage high-intent users during a critical phase of the decision-making process. It’s a powerful way to influence purchasing behavior, build trust, and guide prospects toward conversion. This type of keyword plays a vital role in both organic SEO and paid campaigns.

Transactional Keywords

Transactional keywords are used when someone is ready to take action, such as making a purchase or signing up for a service. These searches show high intent, making them valuable for landing pages and paid ads. A good strategy includes using these keywords on product or service pages.

For instance, phrases like “buy running shoes online,” “subscribe to streaming service,” or “get insurance quote” are transactional in nature. They often include verbs like “buy,” “get,” or “download.” These keywords help capture users who are ready to engage or convert.

Turn Search Intent into Strategy

Understanding the types of keywords in SEO helps shape your content for better visibility and stronger engagement. At SmartSites, we help businesses use the right keyword types for each stage of the customer journey. Our digital marketing services are built to match user intent with smart content and targeting.

Want to grow your traffic with the right and most effective keyword strategy? Contact us to learn how we can tailor SEO and PPC campaigns to meet your goals.