2022 Social Media Trends Happening Now
Digital Content Manager
The world has witnessed a revolution in the way firms gain brand visibility via social media platforms. To stay competitive, continue reading to find out about the top social media trends in 2022.
Rising Influence of Social Media for Ecommerce
In recent times, social media platforms have prioritized online shopping and devised methods for shoppers to make their purchases without leaving the app. Buyers are gravitating to online shopping since every platform is focusing their efforts on improving the client purchasing experience. Shoppable stories, for example, are an Instagram feature that allows users to choose an item sticker and finish the purchase without leaving the app.
Customers on other platforms, such as TikTok, have a more seamless shopping experience due to the platform’s superior advertising methods and features. TikTok brands can now boost their advertising content by using a new advertising style called Spark Ads.
With the currently accessible advertising and purchasing features, it suffices to say that social media shopping will increase in 2022. Businesses and brands may use these platforms’ tremendous features to enable their customers to buy anywhere and whenever they choose.
Popularity of Short Video Contents
Due to their video-centric nature, platforms such as TikTok as well as Instagram Reels have skyrocketed in popularity. Short clips are the hidden force behind TikTok’s success since they offer a unique way of capturing and engaging shoppers. Short-form videos require less time than any other medium to provide the relevant information about a product.
Brands may use videos to develop an in-depth relationship with their audience online, advertise their goods, and raise awareness about any problems of interest. It’s worth noting that there’s a trend among marketers to create soundless films with printed closed captions.
Maturing Creator Economy
YouTube, TikTok, and Instagram have all invested in their own forms of a creator fund. According to a recent survey on the creative economy, more than 50 million individuals globally consider themselves to be influencers. Creators aren’t confined to social media networks, but those who do utilize social media contributing to the $13.8 billion influencer economy.
More tactics are becoming available to businesses as the creative economy matures. Micro-influencers with fewer than 15k followers have greater interaction rates on YouTube, Instagram, as well as TikTok, offering smaller firms a chance to increase their visibility.
Social Media Crisis Plan is Important
Incidents may swiftly spread on social media, resulting in crisis communication scenarios. These scenarios are frequently difficult and fast-paced to anticipate.
The demand for social media risk mitigation and management will increase in 2022, necessitating the formation of a cohesive front by social teams and public relations. Whether it’s poor product comments, site outages, becoming viral for the wrong things, or real-world catastrophes, businesses must develop successful corporate communication plans that include social media.
Brands may use social listening to keep their ears and eyes open for possible problems and use real-time reactions to modify statements around sensitive topics.
Social Audio Strategies
Although audio is not new, its emergence on social media is. Radio, podcasts, and music playlists are all part of an audio strategy. A social audio strategy focuses on sites with audio-only functionality.
Clubhouse, a social audio network, was one of the most important leaders in this field in 2021.
Despite the removal of the invite-only barrier and the release of an Android platform, Clubhouse went out of favor. However, the concept has been adopted by other social networking sites.
Facebook launched a raft of audio capabilities, including podcasts, Soundbites and Rooms, in mid-2021. These capabilities were also made available to assist audio makers and give them additional tools for their work.
Rising Popularity of TikTok
While Instagram remains the clear favorite, TikTok is climbing the rankings. TikTok has also developed a variety of useful products, such as advertisements and company profiles, geared exclusively at companies during the last two years. As a result, it is no longer only a forum for young producers to show off their dancing talents. Overall, it’s poised to become one of the most important platforms for marketers to reach Generation Z and millennials.
Augmented Reality is Becoming Mainstream
The usage of technologies such as augmented reality (AR) as well as virtual reality (VR) in social media will increase (VR). Users will want richer and more interactive content as these platforms expand in popularity, and these technologies may help make that happen. While VR adoption in social media is still in its early stages, the same cannot be said about AR. Augmented reality filters are increasingly being employed on a variety of popular sites, including Snapchat and Instagram.