2022 PPC Trends – How Much Do You Know?
Director of Content
If you’re thinking of selling products and services online this year then you should definitely be interested in the 2022 PPC trends. Pay-per-click strategies are worthy of your money if you do them correctly as they can provide an amazing return on investment (ROI). Fortunately, you don’t even need to be an expert when it comes to PPC, you just have to follow a couple basic trends and principles.
If you want to make the most out of your online business or you haven’t used PPC strategies before then keep reading this article. You’ll learn everything you need to know about what’s new in pay-per-click campaigns.
Amazon Is Catching Up to Google and Facebook
The golden standard of PPC is to use Google and Facebook ads to promote various products and services. These two platforms provide a lot of advertising space and they are frequently used by millions or even billions of people every day. However, there’s a new kid in the block – Amazon. You might be happy to find out that this giant online shopping platform is catching up to Google and Facebook and it offers PPC opportunities to those who want to take advantage of them.
In addition, Amazon has one major advantage over the other two platforms. When people go to Amazon, their intent is to buy something. Therefore, placing PPC ads on this website has a higher chance of converting visitors into paying customers because they are already looking to buy things, in comparison with Facebook or Google where they usually look for information and/or entertainment. Therefore, make sure that you invest in Amazon PPC this year to be ahead of your competition.
Take Advantage of PPC Automation
Almost everything becomes automated nowadays, including PPC strategies. Algorithms are developed to streamline different aspects of a particular PPC campaign, so you don’t have to do it manually. These algorithms are getting better and better, so your input and effort are minimized. Although PPC automation is not that advanced yet, big steps are taken to improve the efficiency of a PPC strategy. Consider spending more time learning about PPC automation and see how you can make the most out of it.
Take Advantage of Audience Targeting
Targeting the right audience is key for every PPC campaign. You shouldn’t sell fish to vegan people, right? In this case, you should know your target audience very well and only advertise to people who have an interest in the types of products you sell. If you use Facebook for your PPC campaigns, you’ll see that you can play with various instruments to find your ideal audience and advertise to these groups of people only.
Experiment With Voice Search
It’s estimated that in the upcoming years almost 50% of all searches will be done with voice. People are slowly moving away from typing search queries as voice recognition software is getting better and better. Therefore, make sure that you try to optimize the content on your website to be easily discovered using voice search. At the same time, your PPC campaigns should be tailored to cater to those who regularly use their voice to search for things online.
Don’t Ignore Social Media
If you want to be successful online, you simply cannot ignore the power of social media. Make sure that you regularly take advantage of different popular social media platforms such as Facebook, Instagram and TikTok to promote your products and services using PPC campaigns. These platforms are visited by billions of people every day. All of them are potential customers and some of them could become paying customers if you use PPC strategies correctly.
Visual Searching Is Developing Fast
Visual searching is another PPC trend that’s emerging at a rapid pace. It’s very simple to do a visual search, you just take a picture of a pair of shoes, upload it to Google and the search engine will return pages from where you can buy those shoes. You should optimize your PPC campaigns to streamline visual searching as this trend is becoming more and more popular with each year.
Focus on Mobile Advertising as Well
The last one in our list is related to mobile advertising. Believe it or not, most people use their phones or tablets to browse the internet, buy something, look for information or get entertained. You should go for regular PPC ads, but make sure that you also invest a lot of time and resources optimizing your ads for mobile devices. This includes both iOS and Android smartphones as they are the most popular in the world.