PPC5 min read
What 18 Car Dealers Taught Us About Connected TV
We compared 18 car dealers running Connected TV with 12 that don't. Same 18% traffic decline, but the CTV dealers grew direct visits 17% while the others lost 10%.
Alex MelenCo-Founder
Data studies, playbooks and platform updates from the strategists running SEO, PPC, social and email for 2,000+ businesses.
PPC5 min read
We compared 18 car dealers running Connected TV with 12 that don't. Same 18% traffic decline, but the CTV dealers grew direct visits 17% while the others lost 10%.
Alex MelenCo-Founder
AI search15 min read· Oct 16, 2026
AI-assistant visits to our clients nearly doubled in a year, and those visitors convert better than visitors from Google. Here are the 25 AI search numbers that matter, from our own accounts…
Michael Melen · Co-Founder
Web design4 min read· Oct 15, 2026
Poor page speed, messy code, weak SEO, browser issues, security gaps, and bad user experience can quietly drag down a website. They frustrate visitors, make maintenance harder, and weaken search visibility. SmartSites…
Sam Chadson Ng · Director of Content
Email & SMS11 min read· Oct 14, 2026
The Black Friday email calendar we run, from September list growth to the December shift, built on what last year's sale week returned: 2.5 times the sends, 3.35 times the revenue, more…
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Web design4 min read· Oct 13, 2026
A good web design package puts design, development, and technical setup under one agreement. Most include concept work, a fixed number of revisions, responsive coding, CMS installation, and basic on-page SEO. Many…
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SEO13 min read· Oct 12, 2026
Automotive SEO benchmarks from 69 car dealerships: where organic traffic comes from, which pages lost their clicks to AI Overviews, why domain rating is a floor rather than a ladder, how reviews…
Alex Melen · Co-Founder
Social5 min read· Oct 9, 2026
Organic social media marketing grows reach by earning attention rather than buying it. Brands need to know who they are speaking to, choose the right platforms, and publish content people actually want…
Siti Anis Esa · Senior Digital Content Manager
Email & SMS6 min read· Oct 8, 2026
Claude and ChatGPT both write solid email copy. The real difference is context: Claude tends to win on structured, multi-source work like audits and reporting, while ChatGPT is often preferred for brainstorming,…
Ashley Ismailovski · Director of Email Marketing
Web design4 min read· Oct 7, 2026
A good journalist site does not need visual tricks. Clean fonts, simple menus, and fast pages usually work better. Minimalist layouts keep clutter away from the reporting, while multimedia can add context…
Sam Chadson Ng · Director of Content
Email & SMS8 min read· Oct 6, 2026
Integrating email marketing and social media helps create a more connected customer journey across channels. By coordinating content calendars, repurposing content, sharing audience data, and aligning campaign timing, businesses can extend their…
Katey Yasenchack · Email Marketing Specialist