What is e-commerce SEO?

E-commerce SEO campaigns take the fundamentals of search engine optimization and tailor them for companies that sell their products or services online. For e-commerce sites, it’s critical to optimizing for the products your business provides in addition to the classic typical keyword and backlink-driven approach.

How e-commerce SEO works?

There are many elements that are important to an effective e-commerce SEO campaign. For example, optimized images, and accurate product information, informative product descriptions, and proper website architecture, all contribute to a campaign’s success. Keyword research, competitor analysis, and backlinks are vital for all SEO campaigns too.

Why e-commerce SEO is important?

E-commerce is extremely competitive and search engine optimization is one way to get an edge over other businesses. As the top 5 results get more than 75% of the clicks, and most users never scroll past the first page. For your e-commerce business to succeed and grow, a higher organic pagerank on search engines is essential, and SEO is one of the most effective ways to do that.

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