What is Remarketing?

Remarketing is a valuable part of a comprehensive online marketing strategy. Remarketing allows you to reach individuals who have already visited your website with ads across many other sites. Remarketed ads can also be placed on display networks, as well as on mobile apps, in search engines, and in videos.

Why Use Remarketing?

Remarketing specifically targets previous visitors to your site as they browse other websites or use certain mobile apps.These ads are often much cheaper than regular paid search ads. Remarketing helps improve ROI as it recaptures lost visitors and keeps your business top of mind for future and repeat customers.

How to do Remarketing?

Designing and implementing successful remarketing campaigns can be complex. It is necessary to devise the right strategy, build lists of previous visitors, and combine remarketing efforts with analytics to and ensure your message is being broadcast to the right audience.

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