What is Remarketing?

Remarketing is a valuable part of a comprehensive online marketing strategy. Remarketing allows you to reach individuals who have already visited your website with ads across many other sites. Remarketed ads can also be placed on display networks, as well as on mobile apps, in search engines, and in videos.

Why Use Remarketing?

Remarketing specifically targets previous visitors to your site as they browse other websites or use certain mobile apps.These ads are often much cheaper than regular paid search ads. Remarketing helps improve ROI as it recaptures lost visitors and keeps your business top of mind for future and repeat customers.

How to do Remarketing?

Designing and implementing successful remarketing campaigns can be complex. It is necessary to devise the right strategy, build lists of previous visitors, and combine remarketing efforts with analytics to and ensure your message is being broadcast to the right audience.

PPC Blog Posts

Don't Like Ad Tracking? Learn To Turn It Off!
Don't Like Ad Tracking? Learn To Turn It Off!

Ad tracking in PPC allows for effective remarketing that brands can use to boost ROI. The good thing about all...

Jul
1
Google Shopping: Best Practices To Know
Google Shopping: Best Practices To Know

Former aliases of Google Shopping included Froogle, Google Products, and Google Product Search. Regardless, it...

Jun
23
PPC Explained For The Layman
PPC Explained For The Layman

For starters, PPC stands for Pay Per Click, and it is an online advertising model where you spend X amount of ...

Jun
12
Give Us Call
Give Us a Call (201) 870-6000
Logo Light
Send Message
Send Us a Message Contact Us
Hootsuite Certified
Inbound Marketing
Sempo Gold
Google Partner
BBB
W3C Certified