What Are Paid Search Ads?

Paid search is one of the most powerful ways to drive conversions online. Also known as PPC or pay per click advertising, these ads allow you to attract more customers and reach target audiences with pinpoint accuracy. Paid search ads are placements on search engines and online marketing channels.

How does paid search work?

When someone searches for a keyword you are bidding on, your ad can be displayed, but you only pay when someone clicks on your ad. The most effective paid search campaigns combine keyword and competitor research, lead and conversion tracking, performance analysis, and continuous optimization. Depending on your marketing goals, you can reach potential customers nationally, internationally, or even create hyperlocal campaigns for audiences fitting specific demographic criteria.

Why Paid Search is Important?

Paid search is an intricate and immensely useful tool to increase revenue and generate leads for your business. Your ads can be displayed the instant the campaign goes live. The versatility and variety of ad targeting and display options is unmatched by almost any other marketing channel. A well-researched and designed campaign can increase brand recognition and drive conversions with a high ROI.

PPC Blog Posts

Why Does Your NJ Business Need Paid Search Marketing?
Why Does Your NJ Business Need Paid Search Marketing?

Most consumers, who are tech-savvy enough, typically flock to the Internet to find information, buy something,...

May
12
Retargeting Ads Can Be Powerful If You Get Them Right!
Retargeting Ads Can Be Powerful If You Get Them Right!

Placing retargeting ads is an effective digital marketing practice and can enhance campaign performance if run...

May
2
Getting The Most Out Of Google's Expanded Text Ads
Getting The Most Out Of Google's Expanded Text Ads

For starters, expanded text ads are officially Google AdWords' default ad type. This means you have more space...

Apr
22
Give Us Call
Give Us a Call (201) 870-6000
Logo Light
Send Message
Send Us a Message Contact Us
Hootsuite Certified
Inbound Marketing
Sempo Gold
Google Partner
BBB
W3C Certified