Work With The
Industry's Best.

We are rated in the top 2% of all Google Partner
agencies for performance and customer service. Our
PPC Specialists are some of the best in the industry
and specialize in helping you grow your business.

SmartSites Performance 98%
Google Partners Average 80%
Google Partners Minimum 60%

Fantastic Feedback

The people have spoken. SmartSites receives 5-star ratings from all its customers.

  • Google
  • Facebook
  • Accredited Business
  • Yelp
  • Yp

Fortune 500
Experience, Small Business Results.

Our PPC Specialists have managed campaigns for
leading Fortune 500 companies and bring that
knowledge and expertise to your business. With a
proven track record, we know what it takes to
generate sales and maximize ROI.

What Our Clients Have To Say

Michael and his company do an excellent job handling my SEO and social media. I started using him the last 6 months of the year and my entire business grew by over 30% from one year to the next. They take all of the stress away from handling SEO and marketing as a small business owner. They make it easy and the results are amazing!

Matthew Jorgenson Matthew Jorgenson Foundation Floors

Unsurpassed Service
For Our Clients.

Our clients expect and deserve the best. We are
committed to exceeding your expectations and
earning your trust by delivering outstanding service
and being accessible and transparent with everything
that we do.

Smartsites Team

Pay Per Click Comparison

Targeting
Market Volume
Ad Creative
Cost Per Click
Platform
Paid Search
Remarketing Ads
Display Ads
Product Listings
Facebook Ads
Keyword
Previous Visitors
Website
Product
Demographic &
Behavior
Very High
Medium
High
Medium
Medium
Text
Image
Image
Image+Text
Image+Text
$$$
$
$$
$$
$$
Google Bing
Google Bing Facebook
Google Bing
Google
Facebook

FAQs When Hiring A PPC Agency

Why Pick SmartSites As Your Pay Per Click Company

How do I know if my current PPC company is doing a good job or if I should consider switching?

We offer a free audit where our certified and experienced PPC experts analyze your current campaign. We will outline any missed opportunities and areas of improvement.

Can I manage the PPC campaign myself?

PPC campaigns take time, research, and regular maintenance to setup and manage effectively so it's advisable to work an agency experience in competitor research, keyword research, lead tracking, analytics, and campaign optimization.

How soon can I expect results?

You start receiving traffic as soon as the campaign is launched. Results improve month-to-month as more data is gathered and optimizations are applied.

Do I have to create the ad copy?

Client feedback is welcome, but you do not need to write your own ad copy. Our team will design the ad copy based on competitive analysis, keyword research, and targeting strategy. We will continuously test it to further improve its effectiveness.

How much will I be paying per click?

The cost per click will vary greatly based on the channel, industry, competition, targeting, and much more. For example:

Paid Search:
  • NJ Life Insurance” is $20 per click.
  • Bergen County Plumber" is $10 per click.
  • Princess Stickers" is $1 per click.
Facebook Ads: $2-$3 per click. Remarketing: $1-$2 per click.

Please contact us for performance estimates and expectations.

How much should I spend on PPC?

The amount you should spend varies case-by-case. For example, Dell.com spends tens of millions on pay per click, whereas a mom-and-pop bagel shop would benefit from a hyper-local targeted campaign with a much smaller budget.

Our recommended budget is based on several factors such as:

  • Business Niche & Competition
  • Customer Lifetime Value (CLV)
  • Sales Capacity
  • Business Goals

Please give us a call to discuss your potential.

Will I get a dedicated representative to work with?

Yes, you will be working with a dedicated project manager, and the expertise of our entire team is at your disposal.

Do you outsource your PPC management?

No, our PPC management is done in-house by our PPC experts.

How long does it take to setup a campaign?

It typically takes one week to build and launch a campaign. Additional time may be needed to properly configure analytics & conversion tracking and to design ad creative.

How often do we communicate? How will I be involved?

Client involvement is more frequent at the start of the campaign while we learn your business, formulate a strategy, and structure the campaign. Once the campaign is up and running, we provide regular updates and monthly reports on your performance.

The method of communication is up to you. With most of our clients, we use a mix of emails, phone calls, face-to-face meetings and presentations.

How do you measure results?

We use a combination of contact form, phone call and sales tracking to analyze incoming leads and optimize your campaign based on that data.

Is there a long term contract or commitment?

No, our PPC Management is offered on a month by month basis.

What do you charge for PPC management? Do you charge a setup fee?

Our PPC management fee is a percentage of your monthly budget. This rate includes complimentary phone tracking, analytics, and reporting. There are no setup fees.

For more details on pricing please call us at 201-870-6000.

Google AdWords

What PPC channels are available through Google AdWords?

The cost per click will vary greatly based on the channel, industry, competition, targeting, and much more. For example:

  • Paid Search
  • Remarketing Ads
  • Display Ads
  • Product Listings

Are you a Google Partner Agency?

Yes, we are a certified Google Partner Agency and are rated at 98%+ for Performance & Customer Care by Google Partners.

What Google Partners Certifications do you have?

We are certified in all Google Adwords competencies:

  • Search Advertising
  • Display Advertising
  • Google Analytics IQ
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising.

What are the differences between an AdWords Certified Partner and a regular agency?

AdWords Certified Partner agencies are vetted by Google and are required to maintain a very high standard of excellence to retain the Certified status.

Additionally, AdWords exams are required yearly to assess and ensure proficiency.

Working with a Certified Partner ensures that you are working with a talented agency that is proficient in the latest practices from Google. Certified Partner agencies deliver exceptional performance and customer service to their clients. While Google requires that their Partners maintain a minimum of 60% in their performance metric, we are rated at an exceptional 98%.

Paid Search

What is the difference between Pay Per Click (PPC) and Search Engine Optimization (SEO)?

PPC ads are paid placements on search engines and online marketing channels. Ads are displayed through a bidding system where you pay for each click.

SEO involves both website optimizations, content, and link building. It does not deliver immediate results like PPC, but the results it delivers can last a long time.

  SEO PPC
Payment Model Pages & links Per click
Result Speed Gradual Instant
Length of Effects Permanent Temporary
Scalability Moderate scalability Highly Scalable
Price $ $$

We recommend both services be performed together as they are complimentary. PPC benefits from scalability and instant results whereas SEO delivers long term value.

How do you choose keywords?

Pinpointing the right keywords is essential to an effective Paid Search campaign. We start by researching your target market and your company’s competitive advantages. We take a data-driven approach to keyword research, utilizing marketing tools and software to guide our competitive analysis, research, and discovery processes. We continually refine and optimize your keyword list as we gain more campaign performance data.

What determines how high up my ad is shown?

The Paid Search algorithm uses a combination of your cost per click bid and your quality score to determine your ad position. Given two ads with the same quality score, the ad with the higher bid will be displayed in the higher position.

What is a quality score?

A quality score is a variable used in Paid Search that influences both the rank and cost per click of your ad. The quality score is a number which represents the quality of your ads and landing pages, and how closely they relate to the keyword. This creates a system that rewards those that run the most relevant campaigns while penalizing those who do not.

Remarketing Ads

What is Remarketing?

Remarketing allows you to reach individuals who have previously visited your website with relevant ads across the internet. These ads are often much cheaper than regular Paid Search ads and help improve ROI as they recapture lost visitors.

Display Ads

What websites will display my ads?

Our team will research and locate the most appropriate websites for your target audience. We will then build the campaign to serve ads on those specific websites. We always monitor performance and make sure your ads are in the desired positions on the most relevant sites.

Who will create the ads?

Ads are created by your PPC Specialist along with one of our talented graphic designers.

Product Listings

What’s required to have product listing ads in the Google shopping engine?

A product feed is required to be in the Google Shopping Engine. A product feed is a data file that contains all of your products’ information. Most ecommerce platforms come with a way to generate a product feed that can be uploaded to Google. All products are required to have a title, price, and image.

Can I control what products are shown on Google?

Yes, you can pick and choose which products are exported into the product feed. We recommend running the campaign for all the products at firsts. This allows us to collect data to analyze and adjust bidding appropriately.

Facebook Ads

What are my targeting options?

You can target based on location, gender, likes/interests, behavior, relationship status, and education. If you have a Facebook page, you can also target your ad to people who “like” your business, and their friends.

Where does the ad send visitors?

Depending on your campaign goals, you can send visitors to your Facebook page or actual website.

Who creates the Facebook ads?

Our team will create the Facebook ad copy and creatives. We will design them based on our competitive analysis, research, and targeting strategy and continue to optimize as more data is collected.

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