PGA Village

PGA Village Marketing

PGA Village books more golf outings with search engine optimization.

PGA Village in Port Saint Lucie, Florida is the ultimate golf destination. The championship 54-hole course attracts amateur and professional golfers from across the globe. Rich in history, luxury accommodations and professional golf training, PGA Village was ranked amongst 75 Best Golf Resorts by Golf Digest.

SEO

The Challenge

PGA Village is owned and operated by The PGA of America, a brand synonymous with professional golf in America. While the brand is well-known among seasoned golfers, amateurs searching online for golf retreats were more often directed to PGA's competitors. PGA Village wanted to beat out its competition on all major search engines.

The Plan

  • Install Google Analytics.
  • Implement onsite SEO optimizations.
  • Run a link building campaign to increase search rankings.
  • Manage a pay-per-click campaign through Google Adwords.
  • Increase in total site visitors 186%
  • Increase in organic search traffic 336%
  • Increase in non-branded organic site traffic 487%

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