Melfast

Melfast Marketing

Melfast turns their new website into a sales machine with search engine optimization and Google Adwords management.

Melfast is a wholesale distributer of fasteners, screws, nuts, bolts, heads and drives. Since 1985, the company has been committed to competitive pricing and outstanding service. The company's three core values are leadership, teamwork, and customer relations.

SEO Pay Per Click

The Challenge

Melfast launched their new website in August 2010. The website was a great addition to their already strong brand, but proved to be lacking for generating new leads. SmartSites came into the equation in early 2013. By optimizing the site for search, the website became a steady source of leads for the Melfast.

The Plan

  • Keyword research.
  • Implement onsite SEO optimizations.
  • Write web copy to target specific keywords.
  • Write weekly blog posts.
  • Manage a pay?per?click campaign through Google Adwords.
  • Run a link building campaign to increase search rankings.
  • Increase in total site traffic 177%
  • Organic search traffic increase 324%
  • Decrease in Adwords cost per click 25%
  • Increase in total site visitors 132%

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