Los Angeles Colon and Rectal Surgical Associates

Los Angeles Colon and Rectal Surgical Associates Marketing

Los Angeles Colon and Rectal Surgical Associates helps more patients with a regional Paid Search campaign.

Established in 1957, Los Angeles Colon and Rectal Surgical Assoc. (LACOLON.com) is a medical group of four colorectal surgeons. They specialize in the diagnosis and treatment of diseases that affect the rectum, anus, colon, and pelvic floor (proctology).

Pay Per Click

The Challenge

Los Angeles Colon and Rectal Surgical Associates is a leading proctology office in the metro Los Angeles area. Their goal to expand their customer base proved difficult in LA's notoriously competitive and expensive medical field. SmartSites helped them attract new patients and generate a great ROI.

The Plan

  • Create landing pages focused on appointment scheduling conversions.
  • Hyper-target areas within driving distance of the office.
  • Create doctor specific ad-groups to capitalize on well-known doctors.
  • Create hospital specific ad-groups to capture those searching for hospital affiliated practices.
  • Decrease in cost per click 25%
  • Decrease in cost per conversion 80%
  • Increase in total traffic 100%

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