Jersey City Police Department DBA

Jersey City Police Department DBA Marketing

Jersey City Police Department DBA gains visibility and fundraising dollars with new, interactive website.

The Jersey City Police Detective's Benevolent Association (JCPD DBA) is an association formed to raise funds for the fallen officers as well as to communicate with all active members.

Web Design

The Challenge

Without a website, the JCPD DBA was having a hard time communicating with members and coordinating fundraising efforts. They had an immediate need to launch a comprehensive website to both raise funds as well as keeping current members up to date on events, fund raisers and more. Once launched, they wanted to make sure the website was interactive and attracted visitors and use.

The Plan

  • Create a professional and interactive website with a focus on both fund raising and event updates.
  • Develop a custom calendar and news feed to facilitate user interaction and to drive repeat use of the website.
  • Create unique content pages to both provide information to the members as well as increase exposure in Google search.
  • Increase in total site traffic 831%
  • Increase in page views 395%
  • Increase in organic search traffic 55%
Jersey City PD DBA's picture of the cityscape from the docks
Jersey City PD DBA is a non-profit organization that hosts "Walk to Remember" events
Jersey City PD DBA brand new redesigned site on laptop
SmartSites revamped NJ PD DBA's site layout and design
Jersey City PD DBA unique and current website viewed on a desktop
NJ PD DBA showcases their state-of-the-art, improved website on a mac desktop

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