Foundation Floors

Foundation Floors Marketing

Foundation Floors increases local sales through social media marketing, search engine optimization, and a Google Adwords campaign.

Foundation Floors is a premier retailer of flooring material in South Florida. The company's showroom features top flooring brands, as well as a friendly staff and best pricing guarantees. Foundation Floors' products include hardwood, bamboo, laminate, vinyl, carpet, tile, and natural stone flooring.

SEO Pay Per Click

The Challenge

When Foundation Floors came to SmartSites, they had just launched their website and needed it to start generating sales to their retail store. With nearly 500 competitors located within a 25-mile radius, Foundation Floors sought out a prominent online presence that would help them push past the competition.

The Plan

  • Research and select keywords.
  • Write content for selected keywords.
  • Implement onsite SEO optimizations.
  • Write weekly blog posts.
  • Target south Florida residents through social media.
  • Manage a pay-per-click campaign through Google Adwords.
  • Run a link building campaign to increase search rankings.
  • Ongoing maintenance and support.
  • Increase in total site visitors 114%
  • Organic search traffic increase 176%
  • Referral traffic increase 233%
  • Adwords cost per click decrease 156%

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