Dr. Gerstman Aesthetic Medicine

Dr. Gerstman Aesthetic Medicine Marketing

Dr. Gerstman sees an increase in bookings after a website redesign, search engine optimization, and a Google Adwords campaign.

Dr. Gerstman runs a boutique cosmetic spa located on Park Avenue, in the heart of New York City. They offer high quality cosmetic spa treatments such as Botox, Ultherapy, laser hair removal, and acne treatment. The company's mission is to help people achieve their personal aesthetic goals.

Web Design SEO Pay Per Click

The Challenge

Running a boutique medical spa in the heart of Manhattan means two things: pretty people and steep rents. Dr. Gerstman is a world-renowned plastic surgeon, and a reputable source among celebrities, artists, and designers alike. Still, without a strong presence in the local community, it was impossible for Dr. Gerstman to book the appointments necessary to stay afloat.

The Plan

  • Redesign the website with a luxury feel and responsive layout.
  • Migrate to a WordpPress CMS.
  • Research and select keywords.
  • Write content for all services pages.
  • Implement onsite SEO optimizations.
  • Write weekly blog posts.
  • Publish press releases.
  • Manage a pay-per-click campaign through Google Adwords.
  • Run a link building campaign to increase search rankings.
  • Ongoing maintenance and support.
  • Increase in organic search traffic 401%
  • Icon Tick MarkBoost in average time on site from 1:17 to 4:49
  • Increase in Adwords click-through rate 218%
Dr. Gerstman Aesthetic Medicine Website Design Before and After Preview
Dr. Gerstman Aesthetic Medicine
Dr. Gerstman Aesthetic Medicine
Dr. Gerstman Aesthetic Medicine

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