Community Blood Services

Community Blood Services Marketing

Community Blood Services helps more people in need get the blood transfusions they need and work towards health with a fresh new website design.

Community Blood Services is a not-forprofit organization supplying blood and blood products to hospitals in the NJ/NY region. Since 1953, CBS has served the area with transfusions and donations. In 2015, CBS became a part of Blood Systems Inc. (BSI), and is now better able to serve those in need.

Web Design

The Challenge

Community Blood Services has been around since 1953, providing blood and blood product donation services to the NJ/NY area. Their old website had a lot of information, but it was not well organized, and the sign up forms were difficult to navigate. SmarSites rethought the entire layout of the site, and reorganized the category pages so it was user-friendly and aesthetically-pleasing. The new website now better serves both donors and recipients of CBS' services.

The Plan

  • List current website pages and all pages needed for new website
  • Schedule regular meetings with CBS Board for site review
  • Reorganize category pages based on services and donation type
  • Input current and relevant photography and imagery.
  • Incorporate DONOR EXPRESS feature for easy donor questionnaire access
  • Icon Tick MarkImproved Branding
  • Icon Tick MarkOptimized for Donations
  • Icon Tick MarkEasy-to-Access Information
  • Icon Tick MarkResponsive for Mobile
Community Blood Services Website Design Before and After Preview
Community Blood Services
Community Blood Services
Community Blood Services

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