Club Barks

Club Barks Marketing

Club Barks boards, grooms, and trains more pets with tracked conversions and geo-targeting.

Club Barks is the perfect getaway for pups. Their services include world- class dog and cat boarding, daily grooming, pet daycare, and extensive dog training. With three operational locations, Club Barks is the go-to for pet care in New Jersey.

Pay Per Click

The Challenge

Club Barks is a doggy day care and pet care servicer with 4 current NJ locations. As they expand their business, they wanted a partner in the web-sphere to help promote their name and increase business. Their niche was high quality service for low prices; they sought to manage cash flow as the business explored expanding into franchises.

The Plan

  • Calculate lifetime customer value to estimate appropriate budget
  • Set up campaigns targeting geographic areas in NJ
  • Refocus different services in each geographic area
  • Set up conversion tracking to analyze which services performed best with paid search campaign
  • Run, manage, and geo-target Facebook advertisements
  • Icon Tick MarkIncrease in phone calls from 12 per month to 74 in June 2016
  • Icon Tick MarkFinalization of 4th NJ location due to increased web-based sales.

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